how to Choose Low Competition Keywords?

Choosing low competition keywords is a smart strategy for ranking faster, especially if you have a new website or a niche audience. Here's how to find and choose low competition keywords:

1. Use Keyword Research Tools

• Google Keyword Planner: This free tool from Google provides insights into keyword search volume and competition. Look for keywords with medium to high search volume but low competition.
• Ubersuggest: This tool helps you find keyword ideas along with the SEO difficulty score. Aim for keywords with a lower SEO difficulty score.
• Ahrefs or SEMrush: Both tools provide detailed keyword analysis, including search volume, difficulty score, and competitor rankings. Use these tools to find keywords with lower difficulty.

2. Look for Long-Tail Keywords

• Longer Phrases: Long-tail keywords are usually longer and more specific phrases that tend to have lower competition. For example, instead of “web design,” target a phrase like “affordable web design services in Hyderabad.”
• Less Competitive Niches: Long-tail keywords are often less competitive because they focus on specific needs, regions, or services that large competitors overlook.

3. Focus on Local Keywords

• If your business serves a specific area, incorporate geo-targeted keywords like "best digital marketing agency in Telangana" or "SEO services in Andhra Pradesh." These keywords are usually less competitive and can help you rank quickly in local searches.

4. Analyze Your Competitors

• Check Competitor Websites: Use tools like Ahrefs or SEMrush to see which keywords your competitors are ranking for. Look for keywords they are not targeting or those with lower competition that you can capitalize on.
• Use Competitor Gaps: Find the gaps where competitors aren't ranking well, and focus on those keywords to target underserved queries.

5. Check Search Volume

• Aim for keywords that have a moderate search volume. High-volume keywords tend to be more competitive, while keywords with lower search volume often have less competition and can still bring targeted traffic to your site.

6. Check Keyword Difficulty

• SEO Difficulty Score: Tools like Ahrefs and SEMrush provide a keyword difficulty score based on how challenging it is to rank for a particular keyword. Aim for keywords with a score of less than 30. These are usually easier to rank for, especially for new or small websites.

7. Use Question-Based Keywords

• Focus on keywords framed as questions, like "How to design a website for beginners?" or "What are the best SEO tools for small businesses?" These often have lower competition and target specific user intent.

8. Explore Forums and Communities

• Quora, Reddit, and Niche Forums: Find what questions people are asking related to your industry. The terms used in these questions are often long-tail, low competition keywords that you can target in your content.

9. Consider Seasonal and Trend-Based Keywords

• Trending Keywords: Use tools like Google Trends to identify rising or seasonal keywords with low competition. If you get ahead of the trend, you can rank faster before the competition increases.

10. Look for Keywords with Low Competition but High Intent

• Choose keywords that have a high commercial or transactional intent, even if their search volume is low. For example, "buy affordable web hosting for small businesses" may have fewer searches but leads to conversions and attracts a targeted audience.

11. Analyze SERP Results

• Search Engine Results Pages (SERP): Manually search your targeted keywords and analyze the top-ranking pages. If you see less authoritative websites or forums ranking, it indicates lower competition, making it easier for you to rank.
• Look for Weak Content: If the top results have thin content or outdated information, it's a great opportunity for you to create more valuable, in-depth content to rank higher.

12. Leverage "People Also Ask" Feature

• Google’s "People Also Ask" section gives valuable suggestions for questions and related keywords. These are often less competitive and can serve as great long-tail keyword ideas for your content.