{"id":912,"date":"2026-05-05T05:59:01","date_gmt":"2026-05-05T05:59:01","guid":{"rendered":"https:\/\/blog.vebnox.com\/mapping-customer-journeys-for-businesses\/"},"modified":"2026-05-05T05:59:01","modified_gmt":"2026-05-05T05:59:01","slug":"mapping-customer-journeys-for-businesses","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/mapping-customer-journeys-for-businesses\/","title":{"rendered":"Mapping Customer Journeys for Businesses"},"content":{"rendered":"<p>[ad_1]<br \/>\n<\/p>\n<p>Understanding how prospects move from first awareness to becoming loyal advocates is the cornerstone of modern marketing.\u202fThat path \u2013 the <strong>customer journey<\/strong> \u2013 isn\u2019t a linear tunnel; it\u2019s a complex web of touchpoints, emotions, and decisions. Mapping these journeys allows businesses to see where prospects thrive, where they stumble, and how to intervene with the right message at the right moment.<\/p>\n<p><\/p>\n<p>In this article you\u2019ll learn:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Why customer\u2011journey mapping is a must\u2011have strategy for any growth\u2011focused business.<\/li>\n<p><\/p>\n<li>How to create accurate, data\u2011driven journey maps that reflect real user behavior.<\/li>\n<p><\/p>\n<li>Practical tools, templates, and step\u2011by\u2011step processes you can implement today.<\/li>\n<p><\/p>\n<li>Common pitfalls to avoid and how to measure the impact of your maps on revenue.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>By the end, you\u2019ll have a complete framework you can apply to any product or service, turning insights into higher conversion rates, improved retention, and stronger brand advocacy.<\/p>\n<p><\/p>\n<h2>1. What Is a Customer Journey Map and Why It Matters<\/h2>\n<p><\/p>\n<p>A customer journey map (CJM) is a visual representation of every interaction a prospect has with your brand\u2014from the first Google search to post\u2011purchase support. It highlights emotions, pain points, and decision moments, helping teams align on a shared view of the buyer\u2019s experience.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> An e\u2011commerce retailer discovered that shoppers abandoned carts during the \u201cshipping options\u201d step. By mapping the journey, they added clear delivery timelines, reducing abandonment by 12%.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Start with a single persona and plot all touchpoints on paper or a digital canvas before adding data layers.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Treating the map as a one\u2011time project. Journeys evolve, so the map must be revisited quarterly.<\/p>\n<p><\/p>\n<h2>2. Core Stages of the Customer Journey<\/h2>\n<p><\/p>\n<p>Most B2C and B2B journeys follow five universal stages: Awareness, Consideration, Decision, Retention, and Advocacy. Each stage has distinct goals and key performance indicators (KPIs).<\/p>\n<p><\/p>\n<h3>Awareness<\/h3>\n<p><\/p>\n<p>Prospects discover a problem and your brand appears as a possible solution.<\/p>\n<p><\/p>\n<h3>Consideration<\/h3>\n<p><\/p>\n<p>They compare alternatives and seek deeper information.<\/p>\n<p><\/p>\n<h3>Decision<\/h3>\n<p><\/p>\n<p>Purchase intent solidifies; the checkout experience is critical.<\/p>\n<p><\/p>\n<h3>Retention<\/h3>\n<p><\/p>\n<p>Post\u2011purchase support, upsells, and education keep customers engaged.<\/p>\n<p><\/p>\n<h3>Advocacy<\/h3>\n<p><\/p>\n<p>Satisfied customers become brand ambassadors, fueling referrals.<\/p>\n<p><\/p>\n<p><strong>Tip:<\/strong> Assign a primary KPI to each stage (e.g., Impressions for Awareness, Conversion Rate for Decision).<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Ignoring the Retention stage often wastes the investment made in acquisition.<\/p>\n<p><\/p>\n<h2>3. Gathering the Data You Need<\/h2>\n<p><\/p>\n<p>Accurate maps rely on both quantitative (analytics, CRM) and qualitative (surveys, interviews) data.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A SaaS company combined Google Analytics behavior flow with NPS survey comments to uncover that users felt \u201coverwhelmed\u201d during onboarding.<\/p>\n<p><\/p>\n<p><strong>Actionable steps:<\/strong><\/p>\n<p><\/p>\n<ol><\/p>\n<li>Enable multi\u2011channel tracking (Google Analytics 4, Facebook Pixel, etc.).<\/li>\n<p><\/p>\n<li>Set up event tagging for key actions (demo request, add\u2011to\u2011cart, support ticket).<\/li>\n<p><\/p>\n<li>Conduct 5\u2011minute post\u2011interaction surveys using tools like Hotjar or Qualtrics.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Mistake to avoid:<\/strong> Relying solely on website data; offline touchpoints (phone calls, in\u2011store visits) are equally important.<\/p>\n<p><\/p>\n<h2>4. Building Personas that Drive Accurate Maps<\/h2>\n<p><\/p>\n<p>Personas are fictional, data\u2011backed profiles that embody your ideal customers. They provide the \u201cwho\u201d behind each journey.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A B2B marketing firm created two personas\u2014\u201cGrowth\u2011Focused Founder\u201d and \u201cData\u2011Driven CMO.\u201d Each had distinct purchase triggers and preferred content formats.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Use a template that captures demographics, goals, pain points, preferred channels, and buying triggers.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Over\u2011generalizing personas; the more specific, the better the journey insights.<\/p>\n<p><\/p>\n<h2>5. Choosing the Right Mapping Format<\/h2>\n<p><\/p>\n<p>Visual formats range from simple flowcharts to detailed layered diagrams. Your choice depends on audience and complexity.<\/p>\n<p><\/p>\n<table><\/p>\n<tr>\n<th>Format<\/th>\n<th>Best For<\/th>\n<th>Pros<\/th>\n<th>Cons<\/th>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Linear Flowchart<\/td>\n<td>Executive overview<\/td>\n<td>Quick to digest<\/td>\n<td>Lacks depth<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Layered Swimlane<\/td>\n<td>Cross\u2011functional teams<\/td>\n<td>Shows responsibility<\/td>\n<td>More time to build<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Empathy Map + CJM<\/td>\n<td>UX &#038; CX teams<\/td>\n<td>Highlights emotions<\/td>\n<td>Can be dense<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Digital Dashboard (e.g., Lucidchart, Miro)<\/td>\n<td>Ongoing iteration<\/td>\n<td>Live data integration<\/td>\n<td>Requires licensing<\/td>\n<\/tr>\n<p>\n<\/table>\n<p><\/p>\n<p><strong>Tip:<\/strong> Start with a linear flow for leadership buy\u2011in, then expand to a layered swimlane for implementation teams.<\/p>\n<p><\/p>\n<h2>6. Mapping Touchpoints Across Channels<\/h2>\n<p><\/p>\n<p>Every interaction\u2014paid ad, blog post, email, chat, phone call\u2014should be plotted on the map.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A fintech startup discovered that prospects who engaged with a live\u2011chat before applying for a loan had a 30% higher approval rate.<\/p>\n<p><\/p>\n<p><strong>Actionable steps:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>List every owned, earned, and paid channel.<\/li>\n<p><\/p>\n<li>Assign a content piece or offer to each touchpoint.<\/li>\n<p><\/p>\n<li>Mark the emotional state (confused, excited, skeptical) using emojis or color codes.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Mistake:<\/strong> Forgetting \u201coffline\u201d touchpoints like trade shows or sales calls, which can be pivotal for B2B journeys.<\/p>\n<p><\/p>\n<h2>7. Adding Emotional Context \u2013 The Empathy Layer<\/h2>\n<p><\/p>\n<p>Understanding feelings at each stage helps you design experiences that reduce friction.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A health\u2011tech brand added soothing video testimonials during the consideration stage, turning anxiety into confidence and boosting demos by 18%.<\/p>\n<p><\/p>\n<p><strong>Tip:<\/strong> Use sentiment analysis from social listening tools (Brandwatch, Sprout Social) to validate assumed emotions.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Over\u2011optimistic emotion mapping (e.g., assuming all users feel \u201cexcited\u201d) leads to mismatched messaging.<\/p>\n<p><\/p>\n<h2>8. Prioritizing Opportunities with Impact\/Effort Matrix<\/h2>\n<p><\/p>\n<p>Not every pain point deserves immediate attention. Plot each issue on an impact vs. effort matrix to focus resources.<\/p>\n<p><\/p>\n<p><strong>Actionable guide:<\/strong><\/p>\n<p><\/p>\n<ol><\/p>\n<li>List all friction points identified in the map.<\/li>\n<p><\/p>\n<li>Score each on a 1\u20115 scale for impact on revenue and implementation effort.<\/li>\n<p><\/p>\n<li>Target \u201cQuick Wins\u201d (high impact, low effort) first, then \u201cStrategic Projects.\u201d<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> A SaaS firm fixed a confusing pricing page (high impact, low effort) before redesigning the entire onboarding flow (high impact, high effort).<\/p>\n<p><\/p>\n<h2>9. Testing and Optimizing Your Journey Map<\/h2>\n<p><\/p>\n<p>A map is only as good as the results it drives. Use A\/B testing, heatmaps, and funnel analysis to validate assumptions.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> After mapping, a retailer tested two checkout flows. The version with a single\u2011page checkout increased conversion by 9%.<\/p>\n<p><\/p>\n<p><strong>Tips:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Set a baseline metric for each stage before changes.<\/li>\n<p><\/p>\n<li>Run experiments for at least 2\u20114 weeks to gather statistical significance.<\/li>\n<p><\/p>\n<li>Document learnings directly on the map for future reference.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Changing multiple variables at once, making it impossible to attribute results.<\/p>\n<p><\/p>\n<h2>10. Tools &#038; Resources for Journey Mapping<\/h2>\n<p><\/p>\n<p>The right technology speeds up data collection, visualization, and collaboration.<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.lucidchart.com\">Lucidchart<\/a> \u2013 Drag\u2011and\u2011drop canvas, real\u2011time collaboration; ideal for swimlane maps.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/miro.com\">Miro<\/a> \u2013 Infinite whiteboard with templates; great for remote workshops.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.hotjar.com\">Hotjar<\/a> \u2013 Heatmaps and session recordings that add behavioral insight.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.semrush.com\">SEMrush<\/a> \u2013 Competitive keyword and traffic data to enrich the awareness stage.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.hubspot.com\">HubSpot<\/a> \u2013 CRM and marketing automation that ties touchpoints to revenue.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Case Study (Mini):<\/strong> A mid\u2011size B2B software vendor struggled with low trial\u2011to\u2011paid conversion. By mapping the post\u2011signup journey, they identified a missing \u201csuccess\u2011story\u201d email at Day\u202f3. Adding this email boosted conversion from 14% to 22% within one month.<\/p>\n<p><\/p>\n<h2>11. Step\u2011by\u2011Step Guide to Building Your First Customer Journey Map<\/h2>\n<p><\/p>\n<ol><\/p>\n<li><strong>Define the objective<\/strong> \u2013 e.g., increase free\u2011trial sign\u2011ups.<\/li>\n<p><\/p>\n<li><strong>Select a primary persona<\/strong> \u2013 use existing buyer\u2011personas.<\/li>\n<p><\/p>\n<li><strong>Gather data<\/strong> \u2013 pull analytics, run a short survey, interview 3\u20115 real customers.<\/li>\n<p><\/p>\n<li><strong>List all touchpoints<\/strong> \u2013 include website, email, sales call, social, ads.<\/li>\n<p><\/p>\n<li><strong>Map stages<\/strong> \u2013 place each touchpoint under Awareness, Consideration, etc.<\/li>\n<p><\/p>\n<li><strong>Add emotions &#038; pain points<\/strong> \u2013 annotate with emojis or color codes.<\/li>\n<p><\/p>\n<li><strong>Identify gaps<\/strong> \u2013 look for missing content or unclear steps.<\/li>\n<p><\/p>\n<li><strong>Prioritize actions<\/strong> \u2013 use the impact\/effort matrix.<\/li>\n<p><\/p>\n<li><strong>Implement &#038; test<\/strong> \u2013 launch the first quick\u2011win, measure KPI changes.<\/li>\n<p><\/p>\n<li><strong>Iterate<\/strong> \u2013 schedule quarterly reviews and update the map with new data.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>12. Common Mistakes When Mapping Customer Journeys<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>Skipping the persona creation<\/strong> \u2013 leads to vague, generic maps.<\/li>\n<p><\/p>\n<li><strong>Relying exclusively on website data<\/strong> \u2013 ignores phone, in\u2011store, and email interactions.<\/li>\n<p><\/p>\n<li><strong>Making the map too complex<\/strong> \u2013 overwhelms stakeholders; keep it digestible.<\/li>\n<p><\/p>\n<li><strong>Neglecting post\u2011purchase stages<\/strong> \u2013 reduces lifetime value (LTV) potential.<\/li>\n<p><\/p>\n<li><strong>Failing to involve cross\u2011functional teams<\/strong> \u2013 sales, support, product miss the big picture.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>13. Measuring the ROI of Your Journey Mapping Efforts<\/h2>\n<p><\/p>\n<p>Quantify impact by linking journey improvements to revenue metrics.<\/p>\n<p><\/p>\n<p><strong>Key formulas:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Revenue Impact = (New Conversion Rate \u2013 Old Conversion Rate) \u00d7 Average Order Value \u00d7 Traffic Volume.<\/li>\n<p><\/p>\n<li>Retention Lift = (New Repeat Purchase Rate \u2013 Old Rate) \u00d7 Customer Lifetime Value.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> After simplifying the checkout flow, a retailer saw a 1.5% lift in conversion on 100,000 monthly visitors with an AOV of $80, generating $120,000 extra revenue in one month.<\/p>\n<p><\/p>\n<h2>14. Integrating Journey Mapping with Your Overall Marketing Strategy<\/h2>\n<p><\/p>\n<p>Journey maps should feed directly into content calendars, paid media plans, and product roadmaps.<\/p>\n<p><\/p>\n<p><strong>Actionable integration steps:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Translate each stage\u2019s content needs into a quarterly editorial brief.<\/li>\n<p><\/p>\n<li>Align paid\u2011media targeting to the awareness and consideration touchpoints identified.<\/li>\n<p><\/p>\n<li>Feed pain\u2011point data to product managers for feature prioritization.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Warning:<\/strong> Treating the map as a siloed deliverable defeats its purpose; it must be a living input for all teams.<\/p>\n<p><\/p>\n<h2>15. Future Trends: AI\u2011Powered Journey Mapping<\/h2>\n<p><\/p>\n<p>Artificial intelligence is reshaping how we capture and predict behavior.<\/p>\n<p><\/p>\n<p><strong>Emerging capabilities:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Predictive path modeling (Google Analytics 4 \u201cPredictive Metrics\u201d).<\/li>\n<p><\/p>\n<li>Dynamic persona generation based on real\u2011time data clusters.<\/li>\n<p><\/p>\n<li>Automated content recommendation engines that adapt to journey stage.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>Early adopters using AI\u2011driven journey analytics report up to 20% faster insight cycles and higher personalization scores.<\/p>\n<p><\/p>\n<h2>16. Quick Reference Checklist<\/h2>\n<p><\/p>\n<ul><\/p>\n<li> Define clear business objective for the map.<\/li>\n<p><\/p>\n<li> Build detailed, data\u2011backed personas.<\/li>\n<p><\/p>\n<li> Collect both quantitative and qualitative data.<\/li>\n<p><\/p>\n<li> Plot touchpoints across all channels.<\/li>\n<p><\/p>\n<li> Add emotional context and pain points.<\/li>\n<p><\/p>\n<li> Prioritize using impact\/effort matrix.<\/li>\n<p><\/p>\n<li> Test hypotheses with A\/B experiments.<\/li>\n<p><\/p>\n<li> Review and update quarterly.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>FAQ<\/h2>\n<p><\/p>\n<p><strong>What is the difference between a customer journey map and a user flow?<\/strong><br \/>A journey map focuses on the holistic, multi\u2011channel experience and emotions, while a user flow details the step\u2011by\u2011step actions within a single digital product.<\/p>\n<p><\/p>\n<p><strong>How many personas should I create for a journey map?<\/strong><br \/>Start with 1\u20112 primary personas that represent the highest\u2011value segments; you can expand as needed.<\/p>\n<p><\/p>\n<p><strong>Do I need a specialist to create a journey map?<\/strong><br \/>No, but involving cross\u2011functional stakeholders (marketing, sales, CX, product) ensures accuracy and buy\u2011in.<\/p>\n<p><\/p>\n<p><strong>How often should I update my journey map?<\/strong><br \/>At a minimum quarterly, or whenever you launch a major product change, new channel, or see a shift in key metrics.<\/p>\n<p><\/p>\n<p><strong>Can journey mapping improve SEO?<\/strong><br \/>Yes. By aligning content with each stage\u2019s intent, you target relevant keywords, improve dwell time, and reduce bounce rate\u2014signals that boost rankings.<\/p>\n<p><\/p>\n<p><strong>Is journey mapping only for large enterprises?<\/strong><br \/>No. Small businesses can start with a simple linear map and still uncover high\u2011impact optimizations.<\/p>\n<p><\/p>\n<p><strong>What metrics indicate a successful journey map implementation?<\/strong><br \/>Higher conversion rates, lower churn, increased average order value, and improved NPS are common success indicators.<\/p>\n<p><\/p>\n<p><strong>Where can I find free templates?<\/strong><br \/>Platforms like <a target=\"_blank\" href=\"https:\/\/www.canva.com\">Canva<\/a> and <a target=\"_blank\" href=\"https:\/\/www.lucidchart.com\/pages\/templates\/customer-journey-map-template\">Lucidchart<\/a> offer free CJM templates.<\/p>\n<p><\/p>\n<h2>Internal Resources<\/h2>\n<p><\/p>\n<p>For deeper dives, check out our related guides:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/content-marketing-strategy\">How to Build a Content Marketing Strategy That Converts<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/seo-basics\">SEO Basics: From Keyword Research to Ranking<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/retention-marketing\">Retention Marketing Tactics for SaaS Companies<\/a><\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>External References<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/1012032\">Google Analytics 4 \u2013 Funnel Analysis<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/customer-journey-mapping\">Moz \u2013 Customer Journey Mapping SEO Guide<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/customer-journey\">Ahrefs Blog \u2013 Mapping the Buyer\u2019s Journey<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.semrush.com\/academy\/lesson\/customer-journey-mapping\/\">SEMrush Academy \u2013 Journey Mapping Lesson<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/hubspot.com\/customer-journey-mapping\">HubSpot \u2013 Customer Journey Mapping Template<\/a><\/li>\n<p>\n<\/ul>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Understanding how prospects move from first awareness to becoming loyal advocates is the cornerstone of modern marketing.\u202fThat path \u2013 the customer journey \u2013 isn\u2019t a linear tunnel; it\u2019s a complex web of touchpoints, emotions, and decisions. Mapping these journeys allows businesses to see where prospects thrive, where they stumble, and how to intervene with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[276],"tags":[],"class_list":["post-912","post","type-post","status-publish","format-standard","hentry","category-ui-ux"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=912"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/912\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}