{"id":705,"date":"2026-05-05T01:00:22","date_gmt":"2026-05-05T01:00:22","guid":{"rendered":"https:\/\/blog.vebnox.com\/building-compounding-systems-step-by-step\/"},"modified":"2026-05-05T01:00:22","modified_gmt":"2026-05-05T01:00:22","slug":"building-compounding-systems-step-by-step","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/building-compounding-systems-step-by-step\/","title":{"rendered":"Building Compounding Systems Step by Step"},"content":{"rendered":"<p>[ad_1]<br \/>\n<\/p>\n<p>In the world of business, marketing, and personal development, the phrase \u201ccompound your results\u201d is thrown around a lot, yet few know how to turn it into a repeatable system. A compounding system is simply a set of processes that generate incremental gains\u2011\u2011and those gains feed on each other, creating exponential growth over time. Think of it as the <em>interest<\/em> on a savings account: the more you deposit, the more you earn, and the cycle keeps accelerating.<\/p>\n<p><\/p>\n<p>Why does this matter? Because most companies chase isolated wins\u2014single campaigns, one\u2011off hires, or short\u2011term hacks\u2014without a framework that continuously builds on what\u2019s already working. When you build a compounding system, every effort you make today becomes the foundation for tomorrow\u2019s success, reducing the need for constant \u201cfire\u2011fighting\u201d and freeing you up to focus on strategic opportunities.<\/p>\n<p><\/p>\n<p>In this article you will learn:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>How to map the core elements of a compounding system for any business model.<\/li>\n<p><\/p>\n<li>Step\u2011by\u2011step tactics to design, test, and scale each component.<\/li>\n<p><\/p>\n<li>Common pitfalls that sabotage compounding and how to avoid them.<\/li>\n<p><\/p>\n<li>Tools, case studies, and a ready\u2011to\u2011use framework you can implement this week.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>1. Identify the Core Leverage Point<\/h2>\n<p><\/p>\n<p>The first step is to pinpoint the activity that yields the highest incremental return when repeated. This is often called the \u201clever\u201d in growth hacking circles. For a SaaS company, the lever might be <strong>user referrals<\/strong>; for an e\u2011commerce store, it could be <strong>email cart\u2011abandonment flows<\/strong>.<\/p>\n<p><\/p>\n<h3>How to Find It<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>List every acquisition, activation, retention, and revenue channel.<\/li>\n<p><\/p>\n<li>Assign a <em>compounding coefficient<\/em>\u2014the average increase in output each time the channel is executed.<\/li>\n<p><\/p>\n<li>Prioritize the channel with the highest coefficient and lowest implementation cost.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> A fitness app discovered that each satisfied user referred an average of 1.2 new users per month. By focusing on a referral incentive, the app\u2019s user base grew from 10,000 to 27,000 in six months.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Use a simple spreadsheet to track conversion rates and repeat values. The channel with the steepest upward slope is your core lever.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Choosing a lever based on vanity metrics (e.g., total pageviews) rather than on repeatable, revenue\u2011generating actions.<\/p>\n<p><\/p>\n<h2>2. Design a Feedback Loop That Reinforces Growth<\/h2>\n<p><\/p>\n<p>Compounding thrives on feedback. A feedback loop captures results, feeds them back into the system, and triggers the next cycle. In product development, this is often called \u201ccontinuous improvement\u201d; in marketing, it\u2019s \u201cdata\u2011driven optimization.\u201d<\/p>\n<p><\/p>\n<h3>Types of Loops<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Closed\u2011loop analytics:<\/strong> Connects ad spend directly to revenue to prove ROI.<\/li>\n<p><\/p>\n<li><strong>Behavioral loops:<\/strong> Uses user actions (e.g., \u201cshare\u201d button clicks) to trigger rewarding experiences.<\/li>\n<p><\/p>\n<li><strong>Operational loops:<\/strong> Automates repetitive tasks so humans can focus on higher\u2011value work.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> An online retailer set up an automated email that sent a discount code after a purchase, prompting repeat purchases. The email\u2019s open rate was 45%, and repeat revenue rose 18% month over month.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Map the loop on a whiteboard: Input \u2192 Process \u2192 Output \u2192 Reinforcement \u2192 New Input.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Over\u2011complicating loops with too many steps can cause delays and dilute impact.<\/p>\n<p><\/p>\n<h2>3. Automate the Repetitive Elements<\/h2>\n<p><\/p>\n<p>Automation is the engine that keeps the compounding cycle humming without constant manual effort. Identify tasks that are rule\u2011based and time\u2011intensive, then apply the right technology.<\/p>\n<p><\/p>\n<h3>Automation Candidates<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>Lead scoring and nurturing (CRM workflows)<\/li>\n<p><\/p>\n<li>Social media scheduling (content calendars)<\/li>\n<p><\/p>\n<li>Invoice generation and payment reminders (billing software)<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A B2B consultancy used Zapier to connect their webinar registration form to HubSpot, automatically adding attendees to a nurture sequence. This cut manual data entry time by 90% and increased webinar\u2011to\u2011client conversion by 12%.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Start with one \u201cquick win\u201d automation\u2014like a thank\u2011you email\u2014and measure the time saved.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Automating without testing; a broken automation can damage the customer experience and skew data.<\/p>\n<p><\/p>\n<h2>4. Build a Scalable Content Engine<\/h2>\n<p><\/p>\n<p>Content is often the \u201cfuel\u201d for a compounding system because it creates assets that keep delivering traffic and leads long after they\u2019re published. A scalable engine produces content efficiently, optimizes it for search, and republishes it across channels.<\/p>\n<p><\/p>\n<h3>Key Components<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Keyword research pipeline (use Ahrefs, SEMrush, or free Google Keyword Planner).<\/li>\n<p><\/p>\n<li>Template library (e.g., \u201cHow\u2011to\u201d + keyword, \u201cCase Study\u201d + industry).<\/li>\n<p><\/p>\n<li>Distribution checklist (blog \u2192 LinkedIn \u2192 newsletter).<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> A SaaS blog created a \u201cTemplate 101\u201d series, each post following the same structure. Over a year, those 12 posts generated 45% of organic traffic, while only costing 20% of the usual writing time.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Repurpose high\u2011performing posts into videos, slide decks, or podcasts to multiply reach.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Publishing for the sake of volume without quality signals can harm your domain authority.<\/p>\n<p><\/p>\n<h2>5. Leverage Data\u2011Driven Experimentation<\/h2>\n<p><\/p>\n<p>Compounding systems improve through incremental experiments. The scientific method\u2014hypothesis, test, measure, learn\u2014ensures each tweak adds value rather than noise.<\/p>\n<p><\/p>\n<h3>Experiment Framework<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Hypothesis:<\/strong> \u201cIf we add a social proof banner, conversion will increase by 5%.\u201d<\/li>\n<p><\/p>\n<li><strong>Test:<\/strong> Run an A\/B split for two weeks.<\/li>\n<p><\/p>\n<li><strong>Measure:<\/strong> Use Google Analytics or Mixpanel to track the metric.<\/li>\n<p><\/p>\n<li><strong>Learn:<\/strong> Apply the winning variant across the site.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A SaaS landing page tested three CTA colors. The green button delivered a 7% lift in sign\u2011ups, which was then rolled out globally, adding 2,300 new trials per month.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Keep a \u201cgrowth backlog\u201d where every idea is logged, prioritized, and scheduled.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Running too many tests simultaneously, making it impossible to attribute results.<\/p>\n<p><\/p>\n<h2>6. Optimize the Customer Journey for Retention<\/h2>\n<p><\/p>\n<p>Acquisition is only half the battle; retention multiplies the value of every new user. A compounding system must include mechanisms that keep customers engaged and buying.<\/p>\n<p><\/p>\n<h3>Retention Levers<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Onboarding sequences that demonstrate quick wins.<\/li>\n<p><\/p>\n<li>Loyalty programs that reward repeat behavior.<\/li>\n<p><\/p>\n<li>Proactive support (chatbots, help centers).<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> An online course platform introduced a \u201cprogress badge\u201d system. Students who earned three badges were 30% more likely to purchase the next course.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Survey churned customers; identify the top three reasons for leaving and address them in the workflow.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Adding too many notifications can cause fatigue and increase churn.<\/p>\n<p><\/p>\n<h2>7. Create a Referral Engine That Harnesses Social Proof<\/h2>\n<p><\/p>\n<p>Word\u2011of\u2011mouth is a natural compounding force. A structured referral engine turns happy customers into brand advocates using incentives, tracking, and easy sharing tools.<\/p>\n<p><\/p>\n<h3>Referral Blueprint<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Incentive design:<\/strong> Offer both referrer and referee a reward (e.g., $10 credit).<\/li>\n<p><\/p>\n<li><strong>Tracking:<\/strong> Unique referral links or codes.<\/li>\n<p><\/p>\n<li><strong>Ease of share:<\/strong> One\u2011click social sharing, email templates.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> Dropbox\u2019s classic referral program gave both parties extra storage. The program resulted in a 60% increase in sign\u2011ups within six months.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Test two incentive models (discount vs. bonus feature) and double\u2011down on the higher performer.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Forgetting to close the loop\u2014customers who refer but never claim the reward can become dissatisfied.<\/p>\n<p><\/p>\n<h2>8. Build Partnerships That Amplify Reach<\/h2>\n<p><\/p>\n<p>Strategic alliances let you tap into existing audiences, creating a multiplier effect without building from scratch.<\/p>\n<p><\/p>\n<h3>Partnership Types<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Co\u2011marketing webinars.<\/li>\n<p><\/p>\n<li>Guest blogging swaps.<\/li>\n<p><\/p>\n<li>Product integrations.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> A project\u2011management tool integrated with a popular calendar app. The integration drove a 22% lift in free\u2011trial sign\u2011ups from the partner\u2019s user base.<\/p>\n<p><\/p>\n<p><strong>Action tip:<\/strong> Identify three complementary brands, propose a joint value proposition, and outline mutual KPIs.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Partnering with a brand that has a conflicting reputation can damage your credibility.<\/p>\n<p><\/p>\n<h2>9. Use a Comparison Table to Visualize Value<\/h2>\n<p><\/p>\n<p>Tables are powerful for both readers and search engines. Below is a sample that contrasts three common compounding levers for a SaaS business.<\/p>\n<p><\/p>\n<table><\/p>\n<tr><\/p>\n<th>Lever<\/th>\n<p><\/p>\n<th>Setup Time<\/th>\n<p><\/p>\n<th>Average ROI<\/th>\n<p><\/p>\n<th>Scalability<\/th>\n<p><\/p>\n<th>Typical Tools<\/th>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Referral Program<\/td>\n<p><\/p>\n<td>2 weeks<\/td>\n<p><\/p>\n<td>5\u20117\u00d7<\/td>\n<p><\/p>\n<td>High<\/td>\n<p><\/p>\n<td>ReferralCandy, Post Affiliate<\/td>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Email Nurture<\/td>\n<p><\/p>\n<td>1 week<\/td>\n<p><\/p>\n<td>3\u20114\u00d7<\/td>\n<p><\/p>\n<td>Medium<\/td>\n<p><\/p>\n<td>HubSpot, Mailchimp<\/td>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Content Engine<\/td>\n<p><\/p>\n<td>4 weeks<\/td>\n<p><\/p>\n<td>2\u20113\u00d7<\/td>\n<p><\/p>\n<td>Very High<\/td>\n<p><\/p>\n<td>Ahrefs, Surfer SEO<\/td>\n<p>\n  <\/tr>\n<p>\n<\/table>\n<p><\/p>\n<h2>10. Tools &#038; Resources to Accelerate Your System<\/h2>\n<p><\/p>\n<p>Choosing the right stack can shave hours off each iteration and improve data accuracy.<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Zapier<\/strong> \u2013 Connects apps without code; ideal for automating lead flow.<\/li>\n<p><\/p>\n<li><strong>Ahrefs<\/strong> \u2013 Keyword research, backlink analysis, and content gap identification.<\/li>\n<p><\/p>\n<li><strong>HubSpot CRM<\/strong> \u2013 Tracks the entire customer lifecycle and automates nurture sequences.<\/li>\n<p><\/p>\n<li><strong>Google Data Studio<\/strong> \u2013 Real\u2011time dashboards that visualize compounding metrics.<\/li>\n<p><\/p>\n<li><strong>Hotjar<\/strong> \u2013 Heatmaps and session recordings to spot friction in loops.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>11. Case Study: Turning a Stagnant Blog into a Growth Engine<\/h2>\n<p><\/p>\n<p><strong>Problem:<\/strong> A B2B SaaS blog averaged 2,000 monthly visitors, flat for 12 months, and contributed less than 5% of lead volume.<\/p>\n<p><\/p>\n<p><strong>Solution:<\/strong> The team applied the \u201cBuilding Compounding Systems Step by Step\u201d framework:<\/p>\n<p><\/p>\n<ol><\/p>\n<li>Identified \u201clong\u2011tail how\u2011to\u201d keywords as the core lever.<\/li>\n<p><\/p>\n<li>Created a scalable content template and a production calendar.<\/li>\n<p><\/p>\n<li>Automated distribution via Buffer and added internal linking for SEO juice.<\/li>\n<p><\/p>\n<li>Implemented a weekly A\/B test on headline formats.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Result:<\/strong> Within six months the blog generated 12,000 monthly visitors (600% growth), contributed 22% of MQLs, and reduced the cost per lead by 40%.<\/p>\n<p><\/p>\n<h2>12. Common Mistakes When Building Compounding Systems<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>Ignoring Data Quality:<\/strong> Bad data leads to bad decisions; always validate tracking.<\/li>\n<p><\/p>\n<li><strong>Over\u2011engineering:<\/strong> Complex systems are hard to maintain; start simple and iterate.<\/li>\n<p><\/p>\n<li><strong>Neglecting the Human Element:<\/strong> Automation should augment, not replace, personal touch.<\/li>\n<p><\/p>\n<li><strong>Focusing on One Metric:<\/strong> Growth is multi\u2011dimensional; monitor acquisition, activation, retention, and revenue.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>13. Step\u2011by\u2011Step Guide to Launch Your First Compounding System<\/h2>\n<p><\/p>\n<ol><\/p>\n<li><strong>Map Your Funnel:<\/strong> Write down every stage from awareness to revenue.<\/li>\n<p><\/p>\n<li><strong>Pick the Highest\u2011Impact Lever:<\/strong> Use the compounding coefficient matrix.<\/li>\n<p><\/p>\n<li><strong>Design a Feedback Loop:<\/strong> Sketch input \u2192 process \u2192 output \u2192 reinforcement.<\/li>\n<p><\/p>\n<li><strong>Automate One Repetitive Task:<\/strong> Set up a Zapier workflow for lead capture.<\/li>\n<p><\/p>\n<li><strong>Create a Content Asset:<\/strong> Write a pillar post targeting a high\u2011volume keyword.<\/li>\n<p><\/p>\n<li><strong>Launch a Small Test:<\/strong> A\/B test a CTA on that post for two weeks.<\/li>\n<p><\/p>\n<li><strong>Analyze &#038; Scale:<\/strong> If the test wins, roll it out site\u2011wide and add a referral prompt.<\/li>\n<p><\/p>\n<li><strong>Document the Process:<\/strong> Capture steps in a SOP so the system can run without you.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>14. Frequently Asked Questions<\/h2>\n<p><\/p>\n<p><strong>Q: How long does it take to see compounding results?<\/strong><br \/>A: Typically 3\u20116 months, because each cycle builds on the previous one. Faster wins are possible with high\u2011velocity levers like paid ads, but sustainable growth needs time.<\/p>\n<p><\/p>\n<p><strong>Q: Can a small business without a big budget create a compounding system?<\/strong><br \/>A: Absolutely. Focus on low\u2011cost levers (referrals, content repurposing) and use free tools (Google Analytics, Zapier\u2019s free tier).<\/p>\n<p><\/p>\n<p><strong>Q: Should I automate everything at once?<\/strong><br \/>A: No. Prioritize automation for tasks that waste the most time or cause errors. Test each automation before scaling.<\/p>\n<p><\/p>\n<p><strong>Q: How do I measure the \u201ccompounding coefficient\u201d?<\/strong><br \/>A: Track the incremental output (e.g., new users) per unit of input (e.g., each referral) and divide by the base metric. A coefficient >1 indicates compounding.<\/p>\n<p><\/p>\n<p><strong>Q: What\u2019s the difference between a feedback loop and a funnel?<\/strong><br \/>A: A funnel describes linear movement toward a conversion. A feedback loop feeds the output back into the system to generate new inputs, creating a circular, self\u2011reinforcing flow.<\/p>\n<p><\/p>\n<p><strong>Q: Is SEO still relevant for compounding?<\/strong><br \/>A: Yes. Evergreen content continues to attract traffic and leads, acting as a perpetual growth engine.<\/p>\n<p><\/p>\n<p><strong>Q: How often should I review my compounding system?<\/strong><br \/>A: Conduct a full audit quarterly, but monitor core metrics (CTR, conversion, churn) weekly to catch issues early.<\/p>\n<p><\/p>\n<p><strong>Q: Can I apply this framework to non\u2011digital businesses?<\/strong><br \/>A: Certainly. The same principles\u2014identify levers, automate, create feedback loops\u2014work for brick\u2011and\u2011mortar, services, and manufacturing.<\/p>\n<p><\/p>\n<h2>15. Internal Resources to Deepen Your Knowledge<\/h2>\n<p><\/p>\n<p>Explore more on building systematic growth:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/growth-hacking-fundamentals\">Growth Hacking Fundamentals<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/data-driven-marketing\">Data\u2011Driven Marketing Strategies<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/scalable-content-creation\">Scalable Content Creation Blueprint<\/a><\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>16. External References &#038; Further Reading<\/h2>\n<p><\/p>\n<p>For deeper research, consult these authoritative sources:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/support.google.com\/webmasters\/answer\/7451184\">Google Search Central \u2013 SEO Basics<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\">Moz \u2013 What is SEO?<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/compound-growth\/\">Ahrefs Blog \u2013 Compound Growth in SEO<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.hubspot.com\/marketing-statistics\">HubSpot \u2013 Marketing Statistics<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/growth-hacking\/\">SEMrush \u2013 Growth Hacking Guide<\/a><\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>By following the steps outlined above, you\u2019ll move from ad\u2011hoc tactics to a living, breathing system that compounds results day after day. Start small, iterate fast, and watch your growth accelerate exponentially.<\/p>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] In the world of business, marketing, and personal development, the phrase \u201ccompound your results\u201d is thrown around a lot, yet few know how to turn it into a repeatable system. A compounding system is simply a set of processes that generate incremental gains\u2011\u2011and those gains feed on each other, creating exponential growth over time. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[682],"tags":[],"class_list":["post-705","post","type-post","status-publish","format-standard","hentry","category-growth"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=705"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/705\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}