{"id":639,"date":"2026-05-04T23:28:47","date_gmt":"2026-05-04T23:28:47","guid":{"rendered":"https:\/\/blog.vebnox.com\/email-automation-strategies\/"},"modified":"2026-05-04T23:28:47","modified_gmt":"2026-05-04T23:28:47","slug":"email-automation-strategies","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/email-automation-strategies\/","title":{"rendered":"Email automation strategies"},"content":{"rendered":"<p>[ad_1]<br \/>\n<\/p>\n<p>In today\u2019s hyper\u2011connected business landscape, manually sending dozens or even hundreds of emails each day is a recipe for burnout and missed opportunities. <strong>Email automation strategies<\/strong> empower teams to scale communication, personalize at scale, and keep leads moving through the funnel without constant human oversight. Whether you run a small e\u2011commerce shop or a sprawling SaaS operation, mastering automation can shave hours off repetitive tasks, improve deliverability, and ultimately increase revenue. In this guide you\u2019ll discover the core concepts of email automation, learn how to design workflows that convert, and walk away with actionable steps, tools, and real\u2011world examples you can implement immediately.<\/p>\n<p><\/p>\n<h2>1. Understanding the Fundamentals of Email Automation<\/h2>\n<p><\/p>\n<p>Email automation is the process of using software to trigger, send, and manage email messages based on predefined rules or user behavior. Unlike bulk blasting, automated emails are context\u2011driven, meaning each recipient receives content that aligns with where they are in the customer journey.<\/p>\n<p><\/p>\n<h3>Key components<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Triggers:<\/strong> Events that start an email (e.g., sign\u2011up, cart abandonment).<\/li>\n<p><\/p>\n<li><strong>Workflows:<\/strong> Sequences of emails linked together.<\/li>\n<p><\/p>\n<li><strong>Personalization tokens:<\/strong> Dynamic fields that insert a recipient\u2019s name, purchase history, or location.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A new subscriber receives a welcome email 5 minutes after confirming their address, followed by a \u201cgetting started\u201d guide 2 days later.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Map out every major customer touchpoint in a flowchart before building any automation. This prevents orphaned emails and ensures a logical progression.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Over\u2011automating \u2013 sending too many messages too quickly can irritate prospects and increase unsubscribe rates.<\/p>\n<p><\/p>\n<h2>2. Choosing the Right Trigger Types<\/h2>\n<p><\/p>\n<p>Triggers are the engine of automation. Selecting the appropriate one determines relevance and timing.<\/p>\n<p><\/p>\n<h3>Popular trigger categories<\/h3>\n<p><\/p>\n<ol><\/p>\n<li><strong>Behavioral triggers:<\/strong> Page visits, link clicks, product views.<\/li>\n<p><\/p>\n<li><strong>Transactional triggers:<\/strong> Order confirmation, shipping updates.<\/li>\n<p><\/p>\n<li><strong>Time\u2011based triggers:<\/strong> Birthday emails, anniversary reminders.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> An e\u2011commerce store uses a \u201cproduct view\u201d trigger to send a personalized discount email to visitors who looked at a high\u2011margin item but didn\u2019t purchase.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Start with three high\u2011impact triggers: welcome, cart abandonment, and post\u2011purchase follow\u2011up. Expand as you gather data.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Avoid using overly broad triggers (e.g., \u201cany page view\u201d) which can lead to irrelevant emails and spam complaints.<\/p>\n<p><\/p>\n<h2>3. Designing a High\u2011Converting Welcome Series<\/h2>\n<p><\/p>\n<p>The welcome series sets the tone for future interactions. It\u2019s your chance to introduce your brand, deliver value, and move the prospect toward a purchase.<\/p>\n<p><\/p>\n<h3>Typical structure<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Email 1 (Immediate):<\/strong> Thank you + confirmation.<\/li>\n<p><\/p>\n<li><strong>Email 2 (Day 2):<\/strong> Brand story + social proof.<\/li>\n<p><\/p>\n<li><strong>Email 3 (Day 5):<\/strong> Exclusive offer or lead magnet.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A SaaS company sends a free\u2011trial activation link in email 1, a case study in email 2, and a 20% discount on the first paid month in email 3.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Use A\/B testing on subject lines and call\u2011to\u2011action (CTA) placements to optimize open and click rates.<\/p>\n<p><\/p>\n<p><strong>Mistake to avoid:<\/strong> Packing too much information into the first email \u2013 keep it concise and focused on the next step.<\/p>\n<p><\/p>\n<h2>4. Cart Abandonment Automation: Recover Lost Sales<\/h2>\n<p><\/p>\n<p>Cart abandonment emails consistently deliver strong ROI. The key is timing and relevance.<\/p>\n<p><\/p>\n<h3>Best\u2011practice timeline<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>55 minutes after abandonment \u2013 gentle reminder.<\/li>\n<p><\/p>\n<li>24 hours later \u2013 showcase benefits or reviews.<\/li>\n<p><\/p>\n<li>48 hours later \u2013 offer a small discount or free shipping.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> A fashion retailer shows the exact items left behind, adds a \u201ccomplete your look\u201d carousel, and includes a 10% off code in the third email.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Include a clear, single CTA button (\u201cReturn to Cart\u201d) and use a dynamic product image to increase click\u2011through.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Sending more than three reminders can annoy shoppers and increase unsubscribe rates.<\/p>\n<p><\/p>\n<h2>5. Post\u2011Purchase Nurturing: Turn Buyers into Advocates<\/h2>\n<p><\/p>\n<p>Automation doesn\u2019t end at the sale. Post\u2011purchase sequences improve satisfaction, encourage repeat purchases, and generate referrals.<\/p>\n<p><\/p>\n<h3>Key email types<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Thank\u2011you &#038; order details:<\/strong> Confirms the transaction.<\/li>\n<p><\/p>\n<li><strong>Product usage tips:<\/strong> Guides the customer to get value.<\/li>\n<p><\/p>\n<li><strong>Review request:<\/strong> Collects UGC for social proof.<\/li>\n<p><\/p>\n<li><strong>Cross\u2011sell\/upsell:<\/strong> Relevant accessories or upgrades.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A coffee subscription sends a \u201cHow to brew the perfect cup\u201d guide two days after delivery, then asks for a review after one week.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Segment post\u2011purchase emails by product category to tailor tips and recommendations.<\/p>\n<p><\/p>\n<p><strong>Mistake:<\/strong> Bombarding the buyer with promotional emails immediately after purchase \u2013 give them space to experience the product first.<\/p>\n<p><\/p>\n<h2>6. Re\u2011Engagement Campaigns for Dormant Leads<\/h2>\n<p><\/p>\n<p>Inactive subscribers waste list health and hurt deliverability. A targeted re\u2011engagement flow can revive interest or clean the list.<\/p>\n<p><\/p>\n<h3>Typical flow<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Subject line: \u201cWe miss you \u2013 here&#8217;s a gift\u201d.<\/li>\n<p><\/p>\n<li>Highlight new features or content.<\/li>\n<p><\/p>\n<li>Offer a special incentive.<\/li>\n<p><\/p>\n<li>Final \u201cgoodbye\u201d email with an unsubscribe option.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> A B2B platform sends a case study featuring recent ROI stats, then a 30\u2011day free\u2011upgrade code, and finally a \u201cconfirm you want to stay\u201d prompt.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> After the final step, automatically suppress non\u2011responders to protect sender reputation.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Using a \u201chard\u201d unsubscribe link in every re\u2011engagement email can increase opt\u2011outs; reserve it for the last email.<\/p>\n<p><\/p>\n<h2>7. Segmentation Strategies That Power Automation<\/h2>\n<p><\/p>\n<p>Segmentation lets you tailor messages to specific audience slices, dramatically improving engagement.<\/p>\n<p><\/p>\n<h3>Effective segmentation criteria<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>Lifecycle stage (lead, MQL, SQL, customer).<\/li>\n<p><\/p>\n<li>Purchase frequency (one\u2011time vs. repeat buyer).<\/li>\n<p><\/p>\n<li>Engagement level (opened last 30 days, never opened).<\/li>\n<p><\/p>\n<li>Demographics (location, industry).<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> An online course provider creates a segment for \u201cstudents who completed Module 2 but not Module 3\u201d and sends a reminder with a success story.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Refresh segments weekly to capture recent behavior, ensuring the most relevant triggers fire.<\/p>\n<p><\/p>\n<p><strong>Common error:<\/strong> Building too many ultra\u2011narrow segments, which leads to fragmented data and testing challenges.<\/p>\n<p><\/p>\n<h2>8. Personalization Beyond the First Name<\/h2>\n<p><\/p>\n<p>Modern email platforms allow deep personalization using dynamic content blocks, product recommendations, and predictive analytics.<\/p>\n<p><\/p>\n<h3>Personalization tactics<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Dynamic product grids:<\/strong> Show items based on browsing history.<\/li>\n<p><\/p>\n<li><strong>Location\u2011based offers:<\/strong> Tailor promotions to regional holidays.<\/li>\n<p><\/p>\n<li><strong>Behavioral scores:<\/strong> Adjust messaging tone based on lead score.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A travel agency inserts a \u201cYour next adventure\u201d carousel featuring destinations the user previously searched for.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Test one personalization element at a time to isolate impact on click\u2011through rates.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Over\u2011personalizing (e.g., showing a product the user purchased last week) can feel creepy and reduce trust.<\/p>\n<p><\/p>\n<h2>9. A\/B Testing Within Automated Workflows<\/h2>\n<p><\/p>\n<p>Testing isn\u2019t a one\u2011off activity; it should be embedded in every automation.<\/p>\n<p><\/p>\n<h3>What to test<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Subject lines \u2013 length, emojis, urgency.<\/li>\n<p><\/p>\n<li>Email copy \u2013 benefit\u2011focused vs. feature\u2011focused.<\/li>\n<p><\/p>\n<li>CTA placement \u2013 top vs. bottom.<\/li>\n<p><\/p>\n<li>Send time \u2013 morning vs. afternoon.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Example:<\/strong> In a lead\u2011nurture series, version A uses \u201cGet your free demo now\u201d while version B uses \u201cSee how we saved $10K for companies like yours.\u201d The higher\u2011performing CTA is rolled out to the entire segment.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Run tests on a minimum of 10% of the segment for statistical significance, and run them for at least 48 hours.<\/p>\n<p><\/p>\n<p><strong>Common pitfall:<\/strong> Testing too many variables at once, which yields inconclusive results.<\/p>\n<p><\/p>\n<h2>10. Compliance and Deliverability Best Practices<\/h2>\n<p><\/p>\n<p>Automation must respect legal frameworks (GDPR, CAN\u2011SPAM) and maintain high deliverability.<\/p>\n<p><\/p>\n<h3>Key compliance steps<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>Double opt\u2011in for new subscribers.<\/li>\n<p><\/p>\n<li>Clear unsubscribe link in every email.<\/li>\n<p><\/p>\n<li>Include physical mailing address.<\/li>\n<p><\/p>\n<li>Document consent timestamps.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A fintech firm adds a GDPR consent checkbox on the signup form and stores the timestamp in their CRM for audit purposes.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Regularly monitor bounce rates and spam complaints; remove hard bounces within 24 hours.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Ignoring list hygiene leads to sender\u2011score penalties and reduced inbox placement.<\/p>\n<p><\/p>\n<h2>11. Comparison of Leading Email Automation Platforms<\/h2>\n<p><\/p>\n<table><\/p>\n<tr>\n<th>Feature<\/th>\n<th>Mailchimp<\/th>\n<th>HubSpot<\/th>\n<th>ActiveCampaign<\/th>\n<th>Klaviyo<\/th>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Visual Workflow Builder<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Advanced Segmentation<\/td>\n<td>Basic<\/td>\n<td>Advanced (CRM integrated)<\/td>\n<td>Advanced<\/td>\n<td>Very Advanced (e\u2011commerce focus)<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>AI\u2011Powered Send Time Optimization<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>E\u2011commerce Integrations<\/td>\n<td>Limited<\/td>\n<td>Strong<\/td>\n<td>Strong<\/td>\n<td>Best\u2011in\u2011class<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Pricing (up to 10k contacts)<\/td>\n<td>$199\/mo<\/td>\n<td>$300\/mo<\/td>\n<td>$250\/mo<\/td>\n<td>$260\/mo<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Free Trial<\/td>\n<td>30 days<\/td>\n<td>Free CRM (limited email)<\/td>\n<td>14 days<\/td>\n<td>14 days<\/td>\n<\/tr>\n<p>\n<\/table>\n<p><\/p>\n<h2>12. Tools &#038; Resources for Scalable Email Automation<\/h2>\n<p><\/p>\n<p>Below are five tools that streamline different parts of the automation workflow.<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/mailchimp.com\">Mailchimp<\/a> \u2013 User\u2011friendly drag\u2011and\u2011drop builder, good for small businesses.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.hubspot.com\/products\/marketing\/email\">HubSpot Marketing Hub<\/a> \u2013 Seamless CRM integration, ideal for inbound teams.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.activecampaign.com\">ActiveCampaign<\/a> \u2013 Powerful automation with predictive sending.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.klaviyo.com\">Klaviyo<\/a> \u2013 E\u2011commerce centric, deep data sync with Shopify, Magento.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/zapier.com\">Zapier<\/a> \u2013 Connects apps that don\u2019t natively talk, enabling custom triggers.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>13. Case Study: Reducing Cart Abandonment by 38% with a Multi\u2011Step Flow<\/h2>\n<p><\/p>\n<p><strong>Problem:<\/strong> An online retailer saw a 62% cart abandonment rate, losing average revenue of $45 per visitor.<\/p>\n<p><\/p>\n<p><strong>Solution:<\/strong> Implemented a three\u2011email cart recovery workflow using Klaviyo:<\/p>\n<p><\/p>\n<ol><\/p>\n<li>55\u2011minute reminder with product image.<\/li>\n<p><\/p>\n<li>24\u2011hour email featuring customer reviews.<\/li>\n<p><\/p>\n<li>48\u2011hour email offering 10% off + free shipping.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Result:<\/strong> Conversion from abandoned carts increased from 2.5% to 8.8%, delivering a 38% lift in recovered revenue within the first month.<\/p>\n<p><\/p>\n<h2>14. Common Mistakes to Avoid in Email Automation<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>Sending too frequently:<\/strong> Leads to fatigue and higher unsubscribe rates.<\/li>\n<p><\/p>\n<li><strong>One\u2011size\u2011fits\u2011all content:<\/strong> Fails to address diverse buyer personas.<\/li>\n<p><\/p>\n<li><strong>Neglecting mobile optimization:<\/strong> Over 60% of emails are opened on mobile devices.<\/li>\n<p><\/p>\n<li><strong>Ignoring analytics:<\/strong> Without tracking opens, clicks, and conversions you can\u2019t iterate.<\/li>\n<p><\/p>\n<li><strong>Hard\u2011coding URLs:<\/strong> Breaks when landing pages change; use dynamic URL parameters instead.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>15. Step\u2011by\u2011Step Guide: Building Your First Automated Workflow<\/h2>\n<p><\/p>\n<ol><\/p>\n<li><strong>Define the goal:<\/strong> e.g., increase newsletter sign\u2011ups.<\/li>\n<p><\/p>\n<li><strong>Choose a trigger:<\/strong> Form submission on the landing page.<\/li>\n<p><\/p>\n<li><strong>Create the email series:<\/strong> Welcome \u2192 educational resource \u2192 offer.<\/li>\n<p><\/p>\n<li><strong>Set timing delays:<\/strong> 0 min, 2 days, 5 days.<\/li>\n<p><\/p>\n<li><strong>Add personalization tokens:<\/strong> First name, company name.<\/li>\n<p><\/p>\n<li><strong>Map segmentation rules:<\/strong> New vs. returning visitors.<\/li>\n<p><\/p>\n<li><strong>Enable A\/B testing:<\/strong> Subject line variations.<\/li>\n<p><\/p>\n<li><strong>Activate and monitor:<\/strong> Review open &#038; click rates daily for the first week.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>16. Frequently Asked Questions (FAQ)<\/h2>\n<p><\/p>\n<h3>What is the difference between drip campaigns and automated workflows?<\/h3>\n<p><\/p>\n<p>Drip campaigns are a type of automated workflow that sends a predefined series of emails over time, regardless of user action. Automated workflows can also include behavior\u2011based triggers, making them more dynamic.<\/p>\n<p><\/p>\n<h3>Can I automate emails without a marketing platform?<\/h3>\n<p><\/p>\n<p>Yes, you can use CRM native tools or integrations via Zapier, but dedicated platforms provide better scalability, analytics, and compliance features.<\/p>\n<p><\/p>\n<h3>How often should I clean my email list?<\/h3>\n<p><\/p>\n<p>At least quarterly. Remove hard bounces, inactive subscribers (no opens in 6 months), and invalid addresses to protect deliverability.<\/p>\n<p><\/p>\n<h3>Is it safe to use AI\u2011generated copy in automated emails?<\/h3>\n<p><\/p>\n<p>AI can speed up copy creation, but always review for brand tone, accuracy, and compliance before sending.<\/p>\n<p><\/p>\n<h3>What metrics matter most for automation performance?<\/h3>\n<p><\/p>\n<p>Open rate, click\u2011through rate (CTR), conversion rate, and unsubscribe\/spam complaint rate.<\/p>\n<p><\/p>\n<h3>Do I need to segment my list before automating?<\/h3>\n<p><\/p>\n<p>Segmentation isn\u2019t mandatory, but it dramatically improves relevance and results.<\/p>\n<p><\/p>\n<h3>How can I prevent my automation from being flagged as spam?<\/h3>\n<p><\/p>\n<p>Follow CAN\u2011SPAM and GDPR rules, use double opt\u2011in, keep a clear unsubscribe link, and maintain healthy sender reputation.<\/p>\n<p><\/p>\n<h3>Can I combine multiple triggers in one workflow?<\/h3>\n<p><\/p>\n<p>Yes. Many platforms allow \u201cOR\u201d and \u201cAND\u201d logic to fire an email when any of several conditions are met.<\/p>\n<p><\/p>\n<p>Ready to supercharge your communications? Start with a single workflow, measure, iterate, and watch your engagement metrics climb.<\/p>\n<p><\/p>\n<p>Explore more on email best practices in our <a target=\"_blank\" href=\"\/blog\/email-marketing-basics\">Email Marketing Basics<\/a> guide, learn how to integrate CRM data in <a target=\"_blank\" href=\"\/blog\/crm-email-integration\">CRM &#038; Email Integration<\/a>, and discover advanced segmentation in <a target=\"_blank\" href=\"\/blog\/advanced-email-segmentation\">Advanced Email Segmentation<\/a>.<\/p>\n<p><\/p>\n<p>External references: <a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/blog\/2023\/01\/how-to-write-awesome-meta-descriptions\">Google Search Blog<\/a>, <a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/email-marketing\">Moz<\/a>, <a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/email-marketing\/\">Ahrefs<\/a>, <a target=\"_blank\" href=\"https:\/\/www.semrush.com\/blog\/email-automation\/\">SEMrush<\/a>, <a target=\"_blank\" href=\"https:\/\/www.hubspot.com\/email-marketing\">HubSpot<\/a>.<\/p>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] In today\u2019s hyper\u2011connected business landscape, manually sending dozens or even hundreds of emails each day is a recipe for burnout and missed opportunities. Email automation strategies empower teams to scale communication, personalize at scale, and keep leads moving through the funnel without constant human oversight. Whether you run a small e\u2011commerce shop or a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[],"class_list":["post-639","post","type-post","status-publish","format-standard","hentry","category-ops"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=639"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/639\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}