{"id":3095,"date":"2026-05-06T13:20:04","date_gmt":"2026-05-06T13:20:04","guid":{"rendered":"https:\/\/blog.vebnox.com\/positioning-for-local-businesses\/"},"modified":"2026-05-06T13:20:04","modified_gmt":"2026-05-06T13:20:04","slug":"positioning-for-local-businesses","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/positioning-for-local-businesses\/","title":{"rendered":"Positioning for local businesses"},"content":{"rendered":"

[ad_1]<\/p>\n

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What Is Positioning For Local Businesses, Really?<\/h2>\n

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Let\u2019s start with a super simple example. You live in a town with two bakeries. Both sell sourdough, both open at 7am, both charge $6 a loaf.<\/p>\n

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But Bakery A is where everyone goes. Why? Because Bakery A gives a free cookie to every kid who walks in. Or maybe they write your name on your loaf if you order ahead. Or they donate every unsold loaf to the local food bank at 5pm.<\/p>\n

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That\u2019s positioning. It\u2019s not about having the best sourdough (though that helps). It\u2019s about the one specific thing people remember about you when they think \u201cI need bread.\u201d<\/p>\n

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Positioning for local businesses is just figuring out that one specific thing, then making sure every person in your neighborhood knows it.<\/p>\n

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Positioning can be a lot of small, simple things, like:<\/p>\n

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  • Free cookies for kids at a bakery<\/li>\n

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  • Text updates from a plumber<\/li>\n

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  • Dog treats at a coffee shop<\/li>\n

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  • Same-day dry cleaning<\/li>\n

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  • Gluten-free pizza that actually tastes good<\/li>\n

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    It\u2019s Not Just A Fancy Marketing Word<\/h3>\n

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    Big companies pay millions to figure out their positioning. They have teams of people making decks and doing surveys. You don\u2019t need that.<\/p>\n

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    For a local shop, positioning is just what your regulars say when they tell their friends about you. If they say \u201coh, that coffee shop with the puppy treats,\u201d that\u2019s your positioning. You just need to lean into that, not fight it.<\/p>\n

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    Think of it like this: if you\u2019re at a block party, and someone asks \u201cwhat do you do?\u201d You don\u2019t want to say \u201cI run a business.\u201d You want to say \u201cI run the pizza place that makes the thin crust everyone likes,\u201d or \u201cI\u2019m the landscaper who picks up all the leaves same day.\u201d<\/p>\n

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    That\u2019s it. No jargon, no complicated plans. Just what people say about you when you\u2019re not in the room.<\/p>\n

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    Why Local Positioning Is Different Than Big Brands<\/h3>\n

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    A big brand like Nike can position themselves as \u201cfor athletes.\u201d But you\u2019re a local running store. You can\u2019t be for all athletes. You can be for \u201clocal high school cross country runners who need cheap shoes.\u201d That\u2019s way more specific. Way more useful.<\/p>\n

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    Big brands have to talk to the whole country. You only have to talk to the 10,000 people who live within 5 miles of your shop. That\u2019s a huge advantage. You can get super specific. You can mention the local high school, the downtown parade, the little league team. Big brands can\u2019t do that.<\/p>\n

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    Also, local positioning is way more personal. People know you. They see you at the grocery store. They know your kid plays soccer with their kid. That trust is already there, you just have to point it in the right direction.<\/p>\n

    \n <\/section>\n

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    Why Bother With Positioning For Local Businesses?<\/h2>\n

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    You might think \u201cI have good reviews, I show up on Google Maps, isn\u2019t that enough?\u201d Sometimes. But positioning makes everything easier.<\/p>\n

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    People Make Choices Fast<\/h3>\n

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    When someone needs a plumber, they don\u2019t spend 3 hours researching. They pick the first one they remember that they trust. If your positioning is \u201cthe plumber who texts you before he comes,\u201d that\u2019s the one they\u2019ll remember when their toilet overflows at 9pm.<\/p>\n

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    We\u2019re all busy. We don\u2019t remember 10 different coffee shops. We remember 1 or 2 that have a clear thing we like. Positioning makes you that 1 or 2.<\/p>\n

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    You\u2019re Competing With 3 Other Shops, Not Amazon<\/h3>\n

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    Amazon doesn\u2019t care if you\u2019re a local gift shop. But the gift shop 2 blocks away does. Positioning helps you stand out from them, not from a website that sells everything.<\/p>\n

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    If you\u2019re the gift shop that sells only local artist stuff, people who want to support local will come to you first. They won\u2019t even check the shop next door, because that one sells generic mugs from China. That\u2019s positioning working for you.<\/p>\n

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    It Makes Word Of Mouth Work For You<\/h3>\n

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    Word of mouth is the best marketing for local businesses. But it only works if people know what to tell their friends. If someone asks \u201cwhere should I get my hair cut?\u201d and your regular says \u201coh, that salon is fine,\u201d that\u2019s not helpful. If they say \u201coh, go to Shear Magic, they do great fades for guys and give free beer,\u201d that\u2019s word of mouth that actually gets you customers.<\/p>\n

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    Positioning gives people the exact sentence to say about you. You don\u2019t have to hope they say the right thing. You tell them what to say, over and over, until they repeat it.<\/p>\n

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    Step-By-Step: How To Build Your Positioning For Local Businesses<\/h2>\n

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    Don\u2019t overthink this. It\u2019s not a 50-page plan. It\u2019s 5 simple steps you can do in a week, tops.<\/p>\n

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      <\/p>\n
    1. Figure out who your neighbors actually are<\/li>\n

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    2. See what other local shops are already doing<\/li>\n

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    3. Pick one tiny thing you do better than anyone else nearby<\/li>\n

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    4. Tell everyone that one thing, over and over<\/li>\n

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    5. Make sure your actual shop matches what you say<\/li>\n

      \n <\/ol>\n

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      First, Figure Out Who Your Neighbors Actually Are<\/h3>\n

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      Start by looking at who already comes in your door. Not who you wish would come. Who actually buys stuff from you.<\/p>\n

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      If you run a diner, and 80% of your customers are retirees who come for early bird specials, don\u2019t try to position yourself as a late-night spot for college kids. That\u2019s a waste of time.<\/p>\n

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      Sit at a table for an hour. Count who comes in. Write down: age, if they have kids, if they bring dogs, what they order, what time they come. Do this for 3 days. You\u2019ll see a pattern super fast.<\/p>\n

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      Let\u2019s say you run a bike shop. You notice most people coming in are parents buying bikes for their 8-year-old kids. Oh, okay. So your neighbors are parents with young kids, not serious cyclists. That changes everything.<\/p>\n

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      Don\u2019t guess. Actually look. I know a guy who runs a hardware store who thought most of his customers were contractors. Turns out, 70% were regular people fixing stuff in their houses. He changed his positioning to \u201chelp for people who don\u2019t know how to fix a leaky faucet,\u201d and sales went up 20% in a month. Just from looking at who was already there.<\/p>\n

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      Next, See What Other Local Shops Are Already Doing<\/h3>\n

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      Now go walk around your neighborhood. Pretend you\u2019re a new person moving to town. What do you see?<\/p>\n

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      If there are 3 coffee shops already: one is the \u201cwork from home\u201d spot with big tables, one is the \u201cdate spot\u201d with candles, what\u2019s missing? Maybe a \u201cgrab and go\u201d spot for people who commute? That\u2019s your opening.<\/p>\n

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      Don\u2019t copy them. Look for gaps. If every plumber in town says they\u2019re \u201cfast and reliable,\u201d that\u2019s everyone saying the same thing. No one stands out. You could be the \u201cplumber who explains everything in simple terms so you understand,\u201d or the \u201cplumber who wears shoe covers so he doesn\u2019t track mud in your house.\u201d<\/p>\n

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      Make a list of every competitor within 5 miles. Write down what they say they are. Then find the thing no one is claiming. That\u2019s your spot.<\/p>\n

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      Wait, don\u2019t go too far out. If a shop is 20 miles away, they don\u2019t count. You only care about the ones people might pick instead of you. A shop 30 minutes away? Most people won\u2019t drive that far for a latte. So ignore them.<\/p>\n

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      Pick One Tiny Thing You Do Better Than Anyone Else Nearby<\/h3>\n

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      This is the most important step. Don\u2019t pick 10 things. Pick 1. Maybe 2, max. But really, 1 is better.<\/p>\n

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      Why? Because people can\u2019t remember 10 things. They can remember 1. If you\u2019re the \u201cpizza place with the gluten-free crust that actually tastes good,\u201d that\u2019s 1 thing. Everyone remembers that.<\/p>\n

      <\/p>\n

      It doesn\u2019t have to be a big thing. It can be tiny. Let\u2019s say you run a dry cleaner. Every other dry cleaner in town takes 3 days to clean a shirt. You do it same day. That\u2019s your thing. \u201cSame day dry cleaning for people who forgot their work shirt.\u201d That\u2019s perfect.<\/p>\n

      <\/p>\n

      It has to be true, though. Don\u2019t pick \u201cwe have the cheapest prices\u201d if you don\u2019t. Don\u2019t pick \u201cwe\u2019re the friendliest\u201d if you\u2019re grumpy. Pick something you actually do, every day.<\/p>\n

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      Think of it this way: if you had to describe your shop to a friend in 3 words, what would they be? That\u2019s probably your positioning. For the dry cleaner: \u201cSame day dry cleaning.\u201d For the coffee shop: \u201cPuppy treats coffee.\u201d For the bike shop: \u201cKids bike experts.\u201d<\/p>\n

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      Tell Everyone That One Thing, Over And Over<\/h3>\n

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      Now that you have your one thing, tell people. Everywhere. All the time.<\/p>\n

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      Put it on your sign. Put it on your Google Business Profile. Put it on your receipts. Tell people when they walk in the door. \u201cWelcome to Joe\u2019s Dry Cleaning, we do same day dry cleaning!\u201d<\/p>\n

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      Don\u2019t get fancy. Don\u2019t say \u201cwe provide expedited garment care services.\u201d Say \u201csame day dry cleaning.\u201d Everyone understands that.<\/p>\n

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      Post it on social media. But not every post has to be a sales pitch. If you\u2019re the dog-friendly coffee shop, post a photo of a customer\u2019s golden retriever eating a treat. Caption it: \u201cGot a pup? Bring them in for a free treat with any latte.\u201d That\u2019s telling people your positioning without being annoying.<\/p>\n

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      Ask your regulars to say it too. If a regular says \u201cI love this place,\u201d say \u201cthanks! We\u2019re the only dry cleaner in town that does same day, right?\u201d So they remember to tell their friends that.<\/p>\n

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      Make Sure Your Actual Shop Matches What You Say<\/h3>\n

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      This is where most people mess up. They say they\u2019re the \u201ckid-friendly restaurant\u201d but there\u2019s no high chairs. Or they say they\u2019re the \u201cfast plumber\u201d but they show up 2 hours late.<\/p>\n

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      Your positioning has to match reality. Every time.<\/p>\n

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      If you\u2019re the \u201cdog-friendly coffee shop,\u201d you better have water bowls outside. You better have treats behind the counter. You better not yell at people for bringing their dogs in. Every single time a dog comes in, the experience has to match what you said.<\/p>\n

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      Do a walk-through of your shop. If your positioning is \u201cthe quiet workspace coffee shop,\u201d check: are there enough outlets? Is the music too loud? Are there big tables? If not, fix that. You can\u2019t say you\u2019re something you\u2019re not.<\/p>\n

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      It\u2019s like if you tell your friend you\u2019re going to bring them cookies, then show up empty handed. They won\u2019t trust you next time. Same with customers. If you promise something, deliver it. Every time.<\/p>\n

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      Real-Life Examples Of Good Positioning For Local Businesses<\/h2>\n

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      Let\u2019s look at some real shops that do this right. None of them are fancy. None of them spend a lot of money on ads. They just picked a thing and stuck to it.<\/p>\n

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      The Coffee Shop That Loves Dogs<\/h3>\n

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      There\u2019s a coffee shop in a town I know called Brew Haha. They\u2019re not the cheapest. They\u2019re not the fanciest. But they\u2019re the only coffee shop in town where dogs are not just allowed, they\u2019re celebrated.<\/p>\n

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      They have a water bowl station outside. They sell dog-safe puppuccinos for $2. They have a board on the wall with photos of regular dogs. If you bring a new dog in, they take a photo and put it on the board.<\/p>\n

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      Now, everyone in town who has a dog goes there. They don\u2019t even consider other coffee shops. If you have a dog, you go to Brew Haha. That\u2019s 100% their positioning. And it works. They have a line out the door every Saturday morning, because all the dog owners in town are there.<\/p>\n

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      They don\u2019t try to be a workspace. They don\u2019t try to be a date spot. They\u2019re the dog coffee shop. That\u2019s it.<\/p>\n

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      The Plumber Who Texts You Updates<\/h3>\n

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      Mike runs a plumbing business in a suburb. Every other plumber in the area says \u201cfast, reliable, cheap.\u201d Mike does something different.<\/p>\n

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      When you book Mike, he texts you 30 minutes before he arrives. \u201cHey, I\u2019m 15 minutes away, stuck behind a school bus, be there in 20!\u201d Then when he\u2019s done, he texts you a photo of the work he did, and a link to pay online.<\/p>\n

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      No other plumber in town does that. Most plumbers show up when they show up, don\u2019t text, and make you write a check. Mike\u2019s positioning is \u201cthe plumber who keeps you in the loop.\u201d<\/p>\n

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      Now, all the busy moms in the suburb use Mike. They don\u2019t have time to wait around wondering if the plumber is coming. They like the texts. They tell all their mom friends. Mike has more work than he can handle, just from that one small thing.<\/p>\n

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      The Pizza Place That Does Gluten-Free For School Kids<\/h3>\n

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      Tony\u2019s Pizza is in a town with a lot of families. A lot of kids have gluten allergies. Most pizza places in town have gluten-free crust, but it\u2019s expensive, and it takes 20 minutes longer to make.<\/p>\n

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      Tony\u2019s made a deal with the local high school: they sell gluten-free personal pizzas for $5, ready in 10 minutes, and they\u2019ll deliver to the school for free at lunch.<\/p>\n

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      Now, every parent of a gluten-free kid in town orders from Tony\u2019s. They don\u2019t even check other places. Tony\u2019s positioning is \u201cthe pizza place that gets gluten-free right for kids.\u201d<\/p>\n

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      Tony says he gets 10 calls a week from parents saying \u201cmy kid\u2019s friend said Tony\u2019s has good gluten-free pizza, can I order?\u201d That\u2019s word of mouth from a clear positioning.<\/p>\n

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      The Local Bookstore That Hosts Story Time For Toddlers<\/h3>\n

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      Pages Bookstore was struggling. Everyone was buying books on Amazon. They couldn\u2019t compete on price. So they picked a positioning: \u201cthe bookstore that helps toddlers learn to love reading.\u201d<\/p>\n

      <\/p>\n

      They do free story time every Wednesday at 10am. They have a play area with kids\u2019 books. They host birthday parties for kids where you read a book and do a craft. They partner with the local library to give out summer reading prizes.<\/p>\n

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      Now, every parent in town with a toddler goes to Pages. They don\u2019t buy kids\u2019 books on Amazon, because they want to support the store that does story time. Pages sells more kids\u2019 books than any other store in the county now. All from picking one specific thing to be.<\/p>\n

      \n <\/section>\n

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      Common Mistakes People Make With Positioning For Local Businesses<\/h2>\n

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      Even smart business owners mess this up. Here are the big ones to avoid.<\/p>\n

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      Trying To Be Everything To Everyone<\/h3>\n

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      This is the #1 mistake. You see a sign that says \u201cWe do hair, nails, waxing, facials, and sell skincare!\u201d That\u2019s too much. No one remembers all that. They\u2019ll remember \u201cthat salon that does everything,\u201d which is the same as every other salon that does everything.<\/p>\n

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      Pick one thing. If you\u2019re a salon, be \u201cthe curly hair specialist\u201d or \u201cthe place that does the best balayage\u201d or \u201cthe cheap haircut spot for guys.\u201d Don\u2019t try to do it all. You\u2019ll just blend in.<\/p>\n

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      I know a bakery that tried to sell sourdough, cupcakes, wedding cakes, cookies, and bagels. They were okay at all of it, great at none. They picked \u201cthe wedding cake bakery\u201d and stopped selling bagels. Now they\u2019re the go-to for weddings in their town. They turned away bagel customers, but they make way more money on wedding cakes.<\/p>\n

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      Copying The Big Chain Down The Street<\/h3>\n

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      The big chain has more money than you. They have better tech. They have cheaper prices. You can\u2019t copy them. You\u2019ll lose.<\/p>\n

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      If the Starbucks down the street has mobile ordering and reward points, don\u2019t try to do that. You can\u2019t afford the app. Instead, be the coffee shop that knows your name and remembers your order. That\u2019s something Starbucks can\u2019t do. That\u2019s your advantage.<\/p>\n

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      Copying the chain just makes you a worse version of them. Being different makes you the only one of you.<\/p>\n

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      Changing Your Positioning Every Month<\/h3>\n

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      Positioning takes time to stick. If you say you\u2019re the dog-friendly coffee shop for 2 weeks, then switch to being the workspace coffee shop, people get confused. They won\u2019t remember what you are.<\/p>\n

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      Stick with it for at least 6 months. Maybe a year. It takes that long for people to hear it, remember it, and tell their friends.<\/p>\n

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      I know a gym that changed their positioning 4 times in a year: first \u201cthe cheap gym,\u201d then \u201cthe yoga studio,\u201d then \u201cthe crossfit gym,\u201d then \u201cthe family gym.\u201d No one knew what they were. They closed down 18 months later. Don\u2019t do that.<\/p>\n

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      Forgetting To Actually Do The Thing You Promise<\/h3>\n

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      This is the worst one. You say you\u2019re the \u201cfast pizza delivery\u201d place, but you take 45 minutes to deliver. You say you\u2019re the \u201cfriendly coffee shop\u201d but you roll your eyes when someone orders a complicated drink.<\/p>\n

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      Customers notice. They won\u2019t come back. Worse, they\u2019ll tell their friends you\u2019re lying.<\/p>\n

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      Every time you break your promise, you hurt your positioning more than if you never had one at all. At least if you have no positioning, people don\u2019t expect anything. If you promise something and don\u2019t deliver, people are disappointed.<\/p>\n

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      Using Words No One Understands<\/h3>\n

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      Don\u2019t say \u201cwe offer artisanal, small-batch, craft roasted coffee.\u201d Just say \u201cwe roast our own coffee in the back.\u201d Everyone understands that.<\/p>\n

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      Fancy words make you sound like you\u2019re trying too hard. Simple words make you sound like a person, not a corporation.<\/p>\n

      <\/p>\n

      Remember, you\u2019re talking to your neighbors. Not judges at a marketing competition. Use words they use every day.<\/p>\n

      \n <\/section>\n

      <\/p>\n

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      Simple Best Practices For Positioning For Local Businesses<\/h2>\n

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      These are small things that make a big difference. They don\u2019t cost money. They just take a little effort.<\/p>\n

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      Keep It Super Simple<\/h3>\n

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      Your positioning should fit on a bumper sticker. If you can\u2019t explain it in 1 sentence, it\u2019s too complicated.<\/p>\n

      <\/p>\n

      Bad: \u201cWe are a full-service restaurant offering farm-to-table cuisine, craft cocktails, and a family-friendly atmosphere with daily specials.\u201d<\/p>\n

      <\/p>\n

      Good: \u201cThe farm-to-table spot with kids\u2019 menus.\u201d<\/p>\n

      <\/p>\n

      That\u2019s it. Everyone gets that. No one gets the first one.<\/p>\n

      <\/p>\n

      Use Local Lingo And References<\/h3>\n

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      Mention things your neighbors know. If your town has a high school football team called the Tigers, say \u201cGo Tigers!\u201d on your sign. If there\u2019s a local festival every fall, sponsor it. If everyone calls the main street \u201cMain,\u201d don\u2019t call it \u201cRoute 1\u201d on your ads.<\/p>\n

      <\/p>\n

      People like businesses that feel like part of the town. Using local references makes you feel like that. A big chain can\u2019t say \u201cGo Tigers!\u201d because they\u2019re not from there. You can.<\/p>\n

      <\/p>\n

      One bar in a college town put the mascot of the local university on all their coasters. Now every student goes there. It\u2019s a tiny thing, but it works because it\u2019s local.<\/p>\n

      <\/p>\n

      Lean Into Your Quirks<\/h3>\n

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      Weird is good. If you\u2019re a mechanic who loves classic cars, put a 1967 Mustang in your lobby. If you\u2019re a baker who hates gluten, make a sign that says \u201cGluten is the enemy, our bread is safe!\u201d<\/p>\n

      <\/p>\n

      People remember weird. They don\u2019t remember boring. If you\u2019re the only bar in town with a shuffleboard table, that\u2019s your positioning. Lean into it. Host shuffleboard tournaments. Give a free drink to the winner.<\/p>\n

      <\/p>\n

      Don\u2019t try to be normal. Normal is forgettable. Quirky is memorable.<\/p>\n

      <\/p>\n

      Ask Your Regulars What They Tell Their Friends<\/h3>\n

      <\/p>\n

      Your regulars are your best source of info. Next time someone comes in, ask: \u201cHey, when you tell your friends about us, what do you say?\u201d<\/p>\n

      <\/p>\n

      If they say \u201coh, I tell them you have the best burgers,\u201d but you\u2019ve been positioning yourself as the salad spot, that\u2019s a problem. Or maybe that\u2019s your real positioning! Maybe you should be the burger spot, not the salad spot.<\/p>\n

      <\/p>\n

      Listen to your customers. They\u2019ll tell you what your positioning already is. You just have to hear it.<\/p>\n

      <\/p>\n

      Update Your Google Business Profile<\/h3>\n

      <\/p>\n

      Most people find local businesses on Google. Make sure your positioning is right there on your profile.<\/p>\n

      <\/p>\n

      In the \u201cDescription\u201d section, write your positioning in 1 sentence. \u201cSame day dry cleaning for busy people.\u201d \u201cDog-friendly coffee shop with free pup treats.\u201d<\/p>\n

      <\/p>\n

      Add photos that match. If you\u2019re the dog-friendly coffee shop, add photos of dogs in your shop. Not photos of your latte art. Photos of dogs.<\/p>\n

      <\/p>\n

      Answer reviews with your positioning too. If someone writes \u201cgreat dry cleaning, got my shirt same day!\u201d reply \u201cThanks! We\u2019re so glad we could get your shirt ready in time. We\u2019re the only dry cleaner in town that does same day for all orders!\u201d That reinforces your positioning to everyone who reads the review.<\/p>\n

      <\/p>\n

      Partner With Other Local Businesses<\/h3>\n

      <\/p>\n

      Team up with shops that don\u2019t compete with you. If you\u2019re the dog-friendly coffee shop, partner with the local pet store. They can give out coupons for free pupuccinos, you can give out coupons for 10% off dog food.<\/p>\n

      <\/p>\n

      This gets your positioning in front of people who already like dogs, which is exactly your target customer. It\u2019s way better than advertising to everyone.<\/p>\n

      <\/p>\n

      A local florist partnered with the local wedding planner. The florist\u2019s positioning is \u201cwedding flowers that don\u2019t cost a fortune.\u201d The wedding planner sends all her clients to the florist. They both get more business, no money spent on ads.<\/p>\n

      \n <\/section>\n

      <\/p>\n

      <\/p>\n

      Conclusion<\/h2>\n

      <\/p>\n

      Positioning for local businesses isn\u2019t hard. It\u2019s not something only big companies can do. It\u2019s just figuring out what you\u2019re good at, that your neighbors care about, that no one else nearby is doing.<\/p>\n

      <\/p>\n

      Then you tell everyone that one thing, over and over. Then you actually do that thing, every single day.<\/p>\n

      <\/p>\n

      You don\u2019t need a big budget. You don\u2019t need a marketing degree. You just need to be clear. People are busy. They don\u2019t want to guess what you sell or why they should pick you. Tell them. Make it simple.<\/p>\n

      <\/p>\n

      The best part? Once you get your positioning right, you don\u2019t have to work as hard to get customers. They come to you. Because they know what you are, and they like it.<\/p>\n

      <\/p>\n

      So pick your one thing. Start today. Talk to your regulars. Walk around your neighborhood. Find your spot. Stick to it. You\u2019ll be surprised how much easier running your business gets.<\/p>\n

      \n <\/section>\n

      <\/p>\n

      <\/p>\n

      FAQs<\/h2>\n

      <\/p>\n

      How long does positioning for local businesses take to work?<\/h3>\n

      <\/p>\n

      It depends, but most shops see a difference in 3 to 6 months. People need to hear your message a few times before they remember it. Don\u2019t give up after 2 weeks. Stick with it.<\/p>\n

      <\/p>\n

      Do I need to change my positioning if I move to a new location?<\/h3>\n

      <\/p>\n

      Probably yes. The people in your new neighborhood are different. What worked in your old town might not work there. Do the step where you watch who comes in the door again. Adjust if you need to.<\/p>\n

      <\/p>\n

      Can I have more than one positioning?<\/h3>\n

      <\/p>\n

      You can, but it\u2019s harder. If you have two things, make sure they go together. Like \u201cdog-friendly coffee shop with same day bakery orders.\u201d That works. Don\u2019t pick two things that don\u2019t relate, like \u201cdog-friendly coffee shop and tax prep.\u201d That\u2019s confusing.<\/p>\n

      <\/p>\n

      What if my positioning is the same as a shop 10 miles away?<\/h3>\n

      <\/p>\n

      That\u2019s okay, as long as they\u2019re not close. Most people won\u2019t drive 10 miles for a coffee. But if a shop 2 blocks away has the same positioning, you need to pick something else. You can\u2019t both be the dog-friendly coffee shop on the same street.<\/p>\n

      <\/p>\n

      Do I need to spend money on ads to get my positioning out?<\/h3>\n

      <\/p>\n

      No. Most local positioning works through word of mouth, your sign, your Google profile, and social media posts. Ads can help, but they\u2019re not required. If you\u2019re on a budget, skip ads and talk to people directly.<\/p>\n

      <\/p>\n

      What if I pick a positioning and it doesn\u2019t work?<\/h3>\n

      <\/p>\n

      That\u2019s okay. It happens. Just pick a new one. But give it at least 6 months first. Sometimes it just takes time for people to hear it. If after 6 months no one cares, switch. Don\u2019t be afraid to change it, but don\u2019t change it too fast.<\/p>\n

      <\/p>\n

      Does positioning work for service businesses like plumbers or landscapers?<\/h3>\n

      <\/p>\n

      Absolutely. Service businesses need positioning even more, because there\u2019s nothing to see from the outside. If you\u2019re a landscaper, being \u201cthe landscaper who picks up all the leaves same day\u201d is a huge advantage over the guy who leaves leaves in the driveway.<\/p>\n

      \n <\/section>\n

      \n<\/article>\n

      [ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"

      [ad_1] What Is Positioning For Local Businesses, Really? Let\u2019s start with a super simple example. You live in a town with two bakeries. Both sell sourdough, both open at 7am, both charge $6 a loaf. But Bakery A is where everyone goes. Why? Because Bakery A gives a free cookie to every kid who walks […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[686],"tags":[256,529,1583,2326],"class_list":["post-3095","post","type-post","status-publish","format-standard","hentry","category-digital-business-growth","tag-businesses","tag-local","tag-positioning","tag-positioning-for-local-businesses"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/3095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=3095"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/3095\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=3095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=3095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=3095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}