{"id":2613,"date":"2026-05-06T05:49:43","date_gmt":"2026-05-06T05:49:43","guid":{"rendered":"https:\/\/blog.vebnox.com\/service-packaging-for-high-value\/"},"modified":"2026-05-06T05:49:43","modified_gmt":"2026-05-06T05:49:43","slug":"service-packaging-for-high-value","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/service-packaging-for-high-value\/","title":{"rendered":"Service packaging for high value"},"content":{"rendered":"<p>[ad_1]<br \/>\n<\/p>\n<p>\nIn today\u2019s competitive B2B and B2C markets, selling a single product or a basic service is no longer enough to capture the attention of high\u2011value clients. <strong>Service packaging for high value<\/strong> \u2013 the art of bundling expertise, outcomes, and premium support into a compelling package \u2013 has become a decisive growth lever for businesses ranging from consulting firms to SaaS providers. This article explains what service packaging is, why it matters for high\u2011ticket sales, and how you can design, price, and launch packages that win big accounts. You\u2019ll walk away with a step\u2011by\u2011step framework, real\u2011world examples, tools you can start using today, and answers to the most common questions.<\/p>\n<p><\/p>\n<h2>Why Service Packaging Is a Game\u2011Changer for High\u2011Value Sales<\/h2>\n<p><\/p>\n<p>\nHigh\u2011value prospects look for solutions that reduce risk, deliver measurable ROI, and simplify decision\u2011making. A well\u2011crafted package does all three: it clarifies scope, bundles complementary services, and presents a clear price tag. This reduces the friction of negotiating line\u2011item by line\u2011item and positions your firm as a strategic partner rather than a vendor. The result? Shorter sales cycles, higher average deal size, and stronger client loyalty.\n<\/p>\n<p><\/p>\n<h2>Understanding the Core Elements of a High\u2011Value Service Package<\/h2>\n<p><\/p>\n<p>\nA premium package typically combines three components:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Core deliverable<\/strong> \u2013 the primary service that solves the client\u2019s main problem (e.g., a digital transformation roadmap).<\/li>\n<p><\/p>\n<li><strong>Value\u2011add layers<\/strong> \u2013 additional features that increase perceived value (e.g., implementation support, training, or analytics dashboards).<\/li>\n<p><\/p>\n<li><strong>Risk\u2011reversal guarantees<\/strong> \u2013 performance or satisfaction guarantees that reassure high\u2011stakes buyers.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>\nFor example, a cybersecurity consultancy might package a \u201cFull\u2011Scale Threat Management\u201d offering that includes assessment, 24\/7 monitoring, incident response, and a 30\u2011day breach\u2011free guarantee. Each layer builds credibility and justifies a multi\u2011six\u2011figure price.<\/p>\n<p><\/p>\n<h2>Step 1: Identify Your Ideal High\u2011Value Client Profile<\/h2>\n<p><\/p>\n<p>\nBefore you can package anything, you need a crystal\u2011clear picture of the buyer you\u2019re targeting. Use firmographic and psychographic data to define the \u201cIdeal Customer Profile\u201d (ICP). Ask: What industry does this client operate in? What budget range do they allocate for strategic initiatives? What outcomes matter most to their C\u2011suite?\n<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Create a one\u2011page ICP worksheet that lists revenue, employee count, key decision\u2011makers, and top\u20113 business challenges. Review it before each package design session.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Designing a package for a \u201cgeneric\u201d audience leads to vague features that fail to resonate with any buyer.<\/p>\n<p><\/p>\n<h2>Step 2: Map the Client Journey and Pinpoint High\u2011Impact Touchpoints<\/h2>\n<p><\/p>\n<p>\nHigh\u2011value buyers move through a longer, more consultative journey than typical customers. Map every stage\u2014from awareness to post\u2011implementation\u2014and identify the moments where you can deliver the most value. These are the touchpoints you\u2019ll want to embed in your package.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A SaaS platform targeting enterprise finance teams might add a \u201cData Migration Sprint\u201d at the onboarding stage, a \u201cQuarterly Business Review\u201d during the adoption phase, and a \u201cCustom Dashboard Build\u201d after six months.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Use a simple table (see below) to align each package component with a specific journey stage.<\/p>\n<p><\/p>\n<h3>Journey\u2011Touchpoint Alignment Table<\/h3>\n<p><\/p>\n<table><\/p>\n<tr>\n<th>Journey Stage<\/th>\n<th>High\u2011Impact Touchpoint<\/th>\n<th>Package Component<\/th>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Discovery<\/td>\n<td>Strategic Workshop<\/td>\n<td>Initial Assessment (Free or Paid)<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Onboarding<\/td>\n<td>Implementation Sprint<\/td>\n<td>Rapid Deployment Service<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Adoption<\/td>\n<td>Training &#038; Enablement<\/td>\n<td>Live Coaching Sessions<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Optimization<\/td>\n<td>Quarterly Review<\/td>\n<td>Performance Dashboard + Advisory<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Renewal<\/td>\n<td>Future\u2011Roadmap Planning<\/td>\n<td>Strategic Planning Session<\/td>\n<\/tr>\n<p>\n<\/table>\n<p><\/p>\n<h2>Step 3: Choose the Right Pricing Model for High\u2011Value Packages<\/h2>\n<p><\/p>\n<p>\nPricing decides whether a prospect perceives the package as a premium solution or an overpriced bundle. Popular models include:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Value\u2011based pricing<\/strong> \u2013 set fees based on the ROI you deliver (e.g., \u201cSave $1M, pay $150K\u201d).<\/li>\n<p><\/p>\n<li><strong>Tiered subscription<\/strong> \u2013 recurring fees with escalating service levels.<\/li>\n<p><\/p>\n<li><strong>Milestone billing<\/strong> \u2013 payments tied to project phases or outcomes.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>\n<strong>Example:<\/strong> A consulting firm charges a $250K upfront discovery fee, $500K upon delivery of a transformation blueprint, and a 10% success fee on the client\u2019s cost savings.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Run a quick \u201cprice ceiling\u201d survey with 5\u20137 existing clients to gauge the maximum they would pay for the proposed outcomes.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Avoid \u201ccost\u2011plus\u201d pricing for high\u2011value packages\u2014it erodes perceived strategic value.<\/p>\n<p><\/p>\n<h2>Step 4: Craft a Persuasive Value Narrative<\/h2>\n<p><\/p>\n<p>\nA high\u2011value package must be sold on the outcomes it creates, not just the features it contains. Use a \u201cProblem\u2011Solution\u2011Benefit\u201d framework:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Problem:<\/strong> Highlight the critical pain point (e.g., \u201cLegacy systems cause 30% downtime\u201d).<\/li>\n<p><\/p>\n<li><strong>Solution:<\/strong> Describe the package component that solves it (e.g., \u201c24\/7 Managed Services\u201d).<\/li>\n<p><\/p>\n<li><strong>Benefit:<\/strong> Quantify the result (e.g., \u201cReduce downtime to <1% and save $800K annually\u201d).<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example narrative:<\/strong> \u201cOur \u2018Zero\u2011Downtime Cloud Migration\u2019 package eliminates the risk of service interruptions during migration, delivering a guaranteed 99.9% uptime and a projected $500K reduction in lost revenue within the first year.\u201d<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Include a one\u2011page \u201cROI calculator\u201d in your proposal that lets prospects plug in their numbers and see the immediate upside.<\/p>\n<p><\/p>\n<h2>Step 5: Design the Deliverables Blueprint<\/h2>\n<p><\/p>\n<p>\nA clear blueprint shows exactly what the client will receive, when, and who is responsible. Break the package into workstreams, assign owners, and set measurable milestones.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A digital marketing agency\u2019s \u201cEnterprise Growth Engine\u201d includes:<\/p>\n<p><\/p>\n<ol><\/p>\n<li>Discovery Audit (Week 1) \u2013 Lead Analyst.<\/li>\n<p><\/p>\n<li>Strategy Workshop (Week 2) \u2013 Senior Strategist.<\/li>\n<p><\/p>\n<li>Creative Production (Weeks 3\u20115) \u2013 Creative Team.<\/li>\n<p><\/p>\n<li>Paid Media Launch (Week 6) \u2013 Media Manager.<\/li>\n<p><\/p>\n<li>Quarterly Optimization (Every 90 days) \u2013 Account Director.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Over\u2011promising \u201cunlimited revisions\u201d can lead to scope creep and margin erosion.<\/p>\n<p><\/p>\n<h2>Step 6: Add Risk\u2011Reversal and Guarantees<\/h2>\n<p><\/p>\n<p>\nHigh\u2011value buyers need assurance. Incorporate guarantees that shift risk to you, such as:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Performance\u2011based refunds (e.g., \u201cIf KPI X isn\u2019t met, you get 20% back\u201d).<\/li>\n<p><\/p>\n<li>Fixed\u2011time delivery commitments (e.g., \u201cGo\u2011live in 90 days or we work for free\u201d).<\/li>\n<p><\/p>\n<li>Post\u2011implementation support periods (e.g., \u201c90 days of unlimited support\u201d).<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A cloud\u2011services provider offers a \u201c99.95% uptime guarantee\u201d with service credits for any downtime beyond the SLA.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Limit guarantees to metrics you control and set clear measurement criteria in the contract.<\/p>\n<p><\/p>\n<h2>Step 7: Build a High\u2011Impact Presentation Deck<\/h2>\n<p><\/p>\n<p>\nYour deck should follow the narrative flow: ICP \u2192 Pain \u2192 Package \u2192 ROI \u2192 Guarantees \u2192 Next Steps. Use data visualizations, client logos, and short video clips to reinforce credibility.<\/p>\n<p><\/p>\n<p><strong>Tip:<\/strong> Keep each slide under 20 words and use high\u2011contrast visuals; an audience retention study from HubSpot shows decks with <em>less than 15 slides<\/em> retain 42% more attention.<\/p>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Overloading slides with technical jargon; instead, translate technical benefits into business outcomes.<\/p>\n<p><\/p>\n<h2>Step 8: Pilot the Package with a Beta Client<\/h2>\n<p><\/p>\n<p>\nBefore a full rollout, select a trusted client to pilot the package at a reduced rate in exchange for feedback and case\u2011study rights. This helps you refine deliverables, confirm pricing, and collect testimonial assets.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A data\u2011analytics consultancy piloted its \u201cEnterprise Data Lake\u201d package with a mid\u2011size retailer, resulting in a 25% data\u2011access speed improvement and a testimonial used in the final sales deck.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Capture KPI results during the pilot and use them in a one\u2011page case study (see the case study section below).<\/p>\n<p><\/p>\n<h2>Step 9: Launch with Targeted Outreach and ABM Tactics<\/h2>\n<p><\/p>\n<p>\nAccount\u2011Based Marketing (ABM) works best for high\u2011value packages. Identify 20\u201330 target accounts that match your ICP, and develop personalized outreach streams:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Direct mail with a custom mini\u2011brochure.<\/li>\n<p><\/p>\n<li>LinkedIn InMail referencing a recent industry report.<\/li>\n<p><\/p>\n<li>Invitation to an exclusive virtual roundtable.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Tool suggestion:<\/strong> Use <a target=\"_blank\" href=\"https:\/\/www.hubspot.com\">HubSpot<\/a> for account tracking and personalized email sequences.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Avoid mass\u2011email blasts; high\u2011ticket buyers ignore generic messaging.<\/p>\n<p><\/p>\n<h2>Step 10: Measure Success and Iterate<\/h2>\n<p><\/p>\n<p>\nTrack the following metrics to gauge package performance:<\/p>\n<p><\/p>\n<table><\/p>\n<tr>\n<th>Metric<\/th>\n<th>Why It Matters<\/th>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Average Deal Size<\/td>\n<td>Shows price justification.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Sales Cycle Length<\/td>\n<td>Shorter cycles indicate clearer value.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Client NPS<\/td>\n<td>Predicts renewal and referral potential.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Implementation Success Rate<\/td>\n<td>Validates deliverable feasibility.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Revenue Retention (ARR)<\/td>\n<td>Measures long\u2011term profitability.<\/td>\n<\/tr>\n<p>\n<\/table>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Review these KPIs quarterly and tweak one component of the package at a time (price, feature set, guarantee) to continuously improve.<\/p>\n<p><\/p>\n<h2>Tools &#038; Resources for Building High\u2011Value Service Packages<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>ClickUp<\/strong> \u2013 Project management and deliverable tracking; use custom fields for milestones.<\/li>\n<p><\/p>\n<li><strong>ProfitWell<\/strong> \u2013 Value\u2011based pricing calculator and subscription analytics.<\/li>\n<p><\/p>\n<li><strong>Canva Pro<\/strong> \u2013 Fast creation of high\u2011impact presentation decks.<\/li>\n<p><\/p>\n<li><strong>DocSend<\/strong> \u2013 Secure sharing of proposal PDFs with real\u2011time viewer analytics.<\/li>\n<p><\/p>\n<li><strong>Google Data Studio<\/strong> \u2013 Build ROI dashboards that you can embed in client proposals.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>Case Study: Turning a $250K Consulting Pitch into a $1.2M Multi\u2011Year Contract<\/h2>\n<p><\/p>\n<p><strong>Problem:<\/strong> A mid\u2011market manufacturing firm needed a digital\u2011shop\u2011floor transformation but feared cost overruns and downtime.<\/p>\n<p><\/p>\n<p><strong>Solution:<\/strong> The consultancy bundled a 6\u2011month \u201cSmart Factory Package\u201d that included: (1) Process audit, (2) IoT sensor rollout, (3) Training, (4) 12\u2011month performance guarantee, and (5) Quarterly ROI reviews.<\/p>\n<p><\/p>\n<p><strong>Result:<\/strong> The client signed a $1.2M three\u2011year agreement, reported a 18% increase in throughput within 4 months, and provided a testimonial used in subsequent sales cycles.<\/p>\n<p><\/p>\n<h2>Common Mistakes When Packaging High\u2011Value Services<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>Over\u2011complicating the bundle<\/strong> \u2013 Too many components confuse buyers.<\/li>\n<p><\/p>\n<li><strong>Pricing based on cost<\/strong> \u2013 High\u2011value buyers buy outcomes, not time sheets.<\/li>\n<p><\/p>\n<li><strong>Neglecting guarantees<\/strong> \u2013 Without risk reversal, prospects stall.<\/li>\n<p><\/p>\n<li><strong>Skipping the pilot<\/strong> \u2013 Launching untested packages leads to delivery failure.<\/li>\n<p><\/p>\n<li><strong>One\u2011size\u2011fits\u2011all messaging<\/strong> \u2013 Tailor each pitch to the specific ICP.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>Step\u2011by\u2011Step Guide to Launching a High\u2011Value Service Package<\/h2>\n<p><\/p>\n<ol><\/p>\n<li>Define your Ideal Customer Profile (ICP).<\/li>\n<p><\/p>\n<li>Map the client journey and identify high\u2011impact touchpoints.<\/li>\n<p><\/p>\n<li>Select a pricing model that reflects ROI.<\/li>\n<p><\/p>\n<li>Write a concise value narrative using Problem\u2011Solution\u2011Benefit.<\/li>\n<p><\/p>\n<li>Create a deliverables blueprint with timelines and owners.<\/li>\n<p><\/p>\n<li>Add a risk\u2011reversal guarantee tied to measurable outcomes.<\/li>\n<p><\/p>\n<li>Develop a sleek, data\u2011driven presentation deck.<\/li>\n<p><\/p>\n<li>Run a pilot with a beta client and gather KPI data.<\/li>\n<p><\/p>\n<li>Launch with ABM\u2011focused outreach (personalized email, LinkedIn, direct mail).<\/li>\n<p><\/p>\n<li>Track key performance metrics and iterate quarterly.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>Short Answer (AEO) Highlights<\/h2>\n<p><\/p>\n<p><strong>What is service packaging for high value?<\/strong>\u202fIt is the strategic bundling of core services, value\u2011add layers, and risk\u2011reversal guarantees into a premium offering that solves a specific, high\u2011stakes client problem.<\/p>\n<p><\/p>\n<p><strong>How does value\u2011based pricing work?<\/strong>\u202fYou set fees based on the financial impact you deliver (e.g., \u201cSave $2M, pay $200K\u201d). It aligns price with client ROI.<\/p>\n<p><\/p>\n<p><strong>Can I use a subscription model for a consulting package?<\/strong>\u202fYes, many firms adopt a recurring retainer with tiered service levels to ensure ongoing advisory and measurable results.<\/p>\n<p><\/p>\n<h2>Internal Links<\/h2>\n<p><\/p>\n<p>\n<a target=\"_blank\" href=\"\/blog\/service-bundling-strategies\">Service Bundling Strategies<\/a> \u2013 Learn how to combine products and services for cross\u2011sell opportunities.<br \/><a target=\"_blank\" href=\"\/blog\/pricing-models-guide\">Pricing Models Guide<\/a> \u2013 Deep dive into value\u2011based, tiered, and milestone pricing.<br \/><a target=\"_blank\" href=\"\/blog\/client-journey-mapping\">Client Journey Mapping Essentials<\/a> \u2013 Visualize the buyer\u2019s path from awareness to advocacy.\n<\/p>\n<p><\/p>\n<h2>External References<\/h2>\n<p><\/p>\n<p>\n<a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/seo-keyword-research\/\">Ahrefs \u2013 Keyword Research for SEO<\/a><br \/><a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/what-is-seo\">Moz \u2013 What Is SEO?<\/a><br \/><a target=\"_blank\" href=\"https:\/\/www.semrush.com\/academy\/\">SEMrush Academy<\/a><br \/><a target=\"_blank\" href=\"https:\/\/www.hubspot.com\/marketing-statistics\">HubSpot \u2013 Marketing Statistics 2023<\/a><br \/><a target=\"_blank\" href=\"https:\/\/support.google.com\/adsense\/answer\/1129275?hl=en\">Google \u2013 Search Engine Optimization Basics<\/a>\n<\/p>\n<p><\/p>\n<h2>FAQ<\/h2>\n<p><\/p>\n<ol><\/p>\n<li><strong>What differentiates a \u201cservice package\u201d from a simple price list?<\/strong> A package bundles complementary services, aligns them with client outcomes, and often includes guarantees, whereas a price list is a menu of individual items without strategic integration.<\/li>\n<p><\/p>\n<li><strong>How many components should a high\u2011value package contain?<\/strong> Typically 3\u20135 core components; adding more can dilute focus and complicate pricing.<\/li>\n<p><\/p>\n<li><strong>Is it risky to offer performance guarantees?<\/strong> Only if the metrics are outside your control. Choose guarantees tied to deliverables you can reliably achieve.<\/li>\n<p><\/p>\n<li><strong>Can I up\u2011sell after the initial package is sold?<\/strong> Yes\u2014use the quarterly review touchpoint to identify new needs and propose additional modules.<\/li>\n<p><\/p>\n<li><strong>Do I need a legal contract for every package?<\/strong> Absolutely. Include scope, milestones, payment terms, and the guarantee language to protect both parties.<\/li>\n<p><\/p>\n<li><strong>How do I handle scope creep?<\/strong> Set clear boundaries in the deliverables blueprint and require a change\u2011order process for any additions.<\/li>\n<p><\/p>\n<li><strong>What\u2019s the best way to demonstrate ROI?<\/strong> Build a simple ROI calculator that lets prospects input their own numbers and see projected savings or revenue uplift.<\/li>\n<p><\/p>\n<li><strong>Should I offer discounts for longer contract terms?<\/strong> Often yes\u2014annual or multi\u2011year contracts provide predictable revenue and can justify a 5\u201110% discount.<\/li>\n<p>\n<\/ol>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] In today\u2019s competitive B2B and B2C markets, selling a single product or a basic service is no longer enough to capture the attention of high\u2011value clients. Service packaging for high value \u2013 the art of bundling expertise, outcomes, and premium support into a compelling package \u2013 has become a decisive growth lever for businesses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[566],"tags":[1987,1988,327,1989],"class_list":["post-2613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales","tag-high","tag-packaging","tag-service","tag-service-packaging-for-high-value"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/2613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=2613"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/2613\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=2613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=2613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=2613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}