{"id":2342,"date":"2026-05-06T01:58:16","date_gmt":"2026-05-06T01:58:16","guid":{"rendered":"https:\/\/blog.vebnox.com\/how-to-rank-website-in-india-google-search\/"},"modified":"2026-05-06T01:58:16","modified_gmt":"2026-05-06T01:58:16","slug":"how-to-rank-website-in-india-google-search","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/how-to-rank-website-in-india-google-search\/","title":{"rendered":"how to rank website in india google search"},"content":{"rendered":"

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In 2024, ranking on Google India is no longer a luxury\u2014it\u2019s a necessity for any business that wants to attract local customers online. Whether you run a boutique store in Delhi, a SaaS startup in Bengaluru, or a franchise of restaurants across the country, appearing on the first page of Google\u2019s SERPs can dramatically boost traffic, leads, and revenue. This guide explains exactly how to rank a website in India Google search, covering everything from keyword research to technical tweaks, backlink building, and ongoing optimization. By the end of the article you\u2019ll have a step\u2011by\u2011step action plan, real\u2011world examples, a handy tool list, and answers to the most common questions local marketers ask.<\/p>\n

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1. Understand the Indian Search Landscape<\/h2>\n

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India\u2019s online ecosystem is unique. Over 850\u202fmillion people are online, and Hindi, English, and several regional languages dominate queries. Google\u2019s algorithms prioritize relevance, speed, and mobile\u2011friendliness\u2014especially on slower 3G\/4G connections common outside metro cities.<\/p>\n

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Example:<\/strong> A Jaipur jewellery retailer that optimizes for \u201ccheap gold earrings in Jaipur\u201d (English) and \u201c\u091c\u0935\u093e\u0939\u0930\u093e\u0924 \u0915\u0940 \u0938\u0938\u094d\u0924\u0940 \u092c\u093e\u0932\u0940 \u091c\u092f\u092a\u0941\u0930 \u092e\u0947\u0902\u201d (Hindi) captures both language audiences, boosting impressions.<\/p>\n

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Actionable tip:<\/strong> Use Google Trends India to spot seasonal spikes (e.g., \u201cDiwali gifts\u201d) and adjust content calendars accordingly.<\/p>\n

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Common mistake:<\/strong> Ignoring regional language variations leads to missed traffic; always include localized synonyms.<\/p>\n

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2. Conduct Local Keyword Research<\/h2>\n

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Start with the primary keyword \u201chow to rank website in india google search\u201d and expand with LSI terms such as \u201clocal SEO India,\u201d \u201cGoogle My Business optimization India,\u201d and \u201cIndian SERP ranking factors.\u201d Long\u2011tail variations like \u201cbest SEO techniques for Delhi startups\u201d or \u201chow to improve Google rank for Bangalore SMEs\u201d capture intent\u2011rich traffic.<\/p>\n

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Example:<\/strong> Using Ahrefs, a Bangalore coffee shop discovered \u201cbest coffee near MG Road\u201d (search volume\u202f\u2248\u202f1,200) and created a blog post targeting that phrase.<\/p>\n

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Actionable tip:<\/strong> Create a spreadsheet with columns for keyword, search volume (India), competition, and intended page.<\/p>\n

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Warning:<\/strong> Targeting ultra\u2011high competition keywords (\u201cSEO services India\u201d) without authority will waste resources; focus first on low\u2011to\u2011medium difficulty phrases.<\/p>\n

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3. Optimize Your Google Business Profile (GBP)<\/h2>\n

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Google Business Profile is the cornerstone of local SEO in India. A fully completed GBP with accurate NAP (Name, Address, Phone), business hours, categories, and high\u2011quality photos signals trust to Google.<\/p>\n

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Example:<\/strong> A Pune physiotherapy clinic added 10 before\u2011after patient images, responded to every review, and climbed from page\u202f3 to the local pack within three weeks.<\/p>\n

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Actionable steps:<\/strong><\/p>\n

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  • Claim and verify your listing.<\/li>\n

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  • Choose primary and secondary categories (e.g., \u201cRestaurant\u201d + \u201cNorth Indian Restaurant\u201d).<\/li>\n

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  • Upload at least 5 photos weekly.<\/li>\n

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  • Encourage satisfied customers to leave Google reviews.<\/li>\n

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  • Post weekly updates about offers or events.<\/li>\n

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    Common mistake:<\/strong> Using a generic phone number or PO Box; Google may suppress the listing.<\/p>\n

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    3.1. Leveraging GBP Posts for Seasonal Wins<\/h2>\n

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    Google Posts let you share offers, blogs, or events directly in the local pack. Align posts with Indian festivals (Diwali, Holi) to capture high intent.<\/p>\n

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    Example:<\/strong> An Hyderabad bridal boutique posted a \u201cDiwali 20% off\u201d offer, resulting in a 35% surge in website clicks during the festival week.<\/p>\n

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    4. On\u2011Page SEO Tailored for Indian Audiences<\/h2>\n

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    On\u2011page factors still rank heavily. Ensure the primary keyword appears in the , <\/p>\n<h1>, first 100 words, and meta description. Use schema markup (LocalBusiness) to provide Google with structured data about your address, opening hours, and price range.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> Adding <code><script type=\"application\/ld+json\">{ \"@type\": \"LocalBusiness\", \"name\": \"Spice Kitchen\", \"address\": { ... } }<\/script><\/code> helped a Kolkata eatery appear in rich snippets for \u201cSpice Kitchen Kolkata address.\u201d<\/p>\n<p><\/p>\n<p><strong>Actionable checklist:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Title tag \u2264\u202f60\u202fcharacters, include primary keyword.<\/li>\n<p><\/p>\n<li>Meta description \u2264\u202f160\u202fcharacters, compelling call\u2011to\u2011action.<\/li>\n<p><\/p>\n<li>Header hierarchy (H1\u2011H3) with LSI keywords.<\/li>\n<p><\/p>\n<li>Include the city name in URL slugs (e.g., <code>\/delhi-seo-services<\/code>).<\/li>\n<p><\/p>\n<li>Optimize images with alt text like \u201cbest SEO agency in Mumbai\u201d.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Warning:<\/strong> Over\u2011optimizing (keyword stuffing) can trigger Google\u2019s spam filters.<\/p>\n<p><\/p>\n<h2>5. Technical SEO: Speed, Mobile, and Core Web Vitals<\/h2>\n<p><\/p>\n<p>Indian users often browse on smartphones with limited data plans. Google\u2019s page\u2011experience update prioritizes fast, mobile\u2011friendly sites.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A Chennai e\u2011commerce site reduced its page size from 3\u202fMB to 1.1\u202fMB, dropping bounce rate from 68% to 42% and improving rankings for \u201cbuy silk saree online\u201d.<\/p>\n<p><\/p>\n<p><strong>Steps to improve Core Web Vitals:<\/strong><\/p>\n<p><\/p>\n<ol><\/p>\n<li>Compress images using WebP.<\/li>\n<p><\/p>\n<li>Enable browser caching and gzip compression.<\/li>\n<p><\/p>\n<li>Use a CDN with Indian edge nodes (e.g., Cloudflare, Akamai).<\/li>\n<p><\/p>\n<li>Implement lazy loading for below\u2011the\u2011fold content.<\/li>\n<p><\/p>\n<li>Audit with Google PageSpeed Insights and fix LCP, FID, CLS issues.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Ignoring server response time; a slow server (>\u202f2\u202fs) can nullify even great content.<\/p>\n<p><\/p>\n<h2>6. Content Strategy for Indian Users<\/h2>\n<p><\/p>\n<p>Content must answer local queries and reflect cultural nuances. Blog topics like \u201cTop 10 Street Foods in Delhi\u201d or \u201cHow to File GST Returns in 2024\u201d attract organic traffic and earn backlinks from local news sites.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A Mumbai fintech startup published a guide on \u201cUPI limits for small businesses,\u201d earning citations from Economic Times and driving 4,500 monthly organic visits.<\/p>\n<p><\/p>\n<p><strong>Actionable tips:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Publish at least one pillar post per month (2,000+ words) targeting high\u2011volume keywords.<\/li>\n<p><\/p>\n<li>Include infographics with localized data (e.g., state\u2011wise internet penetration).<\/li>\n<p><\/p>\n<li>Use bullet points and short paragraphs for readability on mobile.<\/li>\n<p><\/p>\n<li>Translate key articles into Hindi, Tamil, or Bengali to capture regional traffic.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Warning:<\/strong> Duplicate content across language versions without hreflang tags can cause indexing problems.<\/p>\n<p><\/p>\n<h2>7. Building High\u2011Quality Local Backlinks<\/h2>\n<p><\/p>\n<p>Backlinks from Indian domains (e.g., .in, .co.in) carry strong local relevance. Focus on acquiring links from city\u2011specific blogs, news portals, chambers of commerce, and educational institutions.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A Jaipur boutique partnered with a fashion college for a \u201cStudent Design Contest.\u201d The college listed the boutique on its website, granting a dofollow .in backlink that boosted the boutique\u2019s authority.<\/p>\n<p><\/p>\n<p><strong>Action steps:<\/strong><\/p>\n<p><\/p>\n<ol><\/p>\n<li>Identify local industry directories (e.g., Justdial, Sulekha) and submit your NAP.<\/li>\n<p><\/p>\n<li>Guest post on regional blogs (e.g., \u201cBest Breakfast Spots in Kolkata\u201d).<\/li>\n<p><\/p>\n<li>Sponsor local events or charities; request a backlink from the event page.<\/li>\n<p><\/p>\n<li>Leverage HARO India for journalist queries.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Purchasing cheap link packages from non\u2011Indian sites can lead to penalties; always seek editorially earned links.<\/p>\n<p><\/p>\n<h2>8. Leveraging Social Signals in India<\/h2>\n<p><\/p>\n<p>While social links aren\u2019t direct ranking factors, a strong presence on platforms like Facebook, Instagram, and especially regional platforms (e.g., ShareChat) increases brand awareness and drives referral traffic.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A Kerala Ayurvedic spa used Instagram Reels in Malayalam, attracting 15,000 new Instagram followers and a 20% increase in website sessions.<\/p>\n<p><\/p>\n<p><strong>Practical tips:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Post localized content (language, festivals) at peak times (evenings).<\/li>\n<p><\/p>\n<li>Encourage social sharing with \u201cShare on WhatsApp\u201d buttons.<\/li>\n<p><\/p>\n<li>Run geo\u2011targeted ad campaigns on Facebook to boost local visibility.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>9. Monitoring Rankings & Performance<\/h2>\n<p><\/p>\n<p>Consistent tracking is essential. Use tools that support Indian SERP tracking (e.g., SERPWatcher, Ahrefs, SEMrush). Monitor keyword positions, organic traffic, click\u2011through rates (CTR), and conversion metrics.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A Delhi real\u2011estate agency set up weekly rank tracking for \u201cbuy flat in Dwarka.\u201d Noticing a dip, they refreshed the page content and regained the top\u20113 spot within two weeks.<\/p>\n<p><\/p>\n<p><strong>Actionable steps:<\/strong><\/p>\n<p><\/p>\n<ol><\/p>\n<li>Set up Google Search Console and filter by country = India.<\/li>\n<p><\/p>\n<li>Create a rank\u2011tracking dashboard for 15\u201120 target keywords.<\/li>\n<p><\/p>\n<li>Review bounce rate and average session duration in Google Analytics; improve page UX if needed.<\/li>\n<p><\/p>\n<li>Adjust strategy monthly based on performance data.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>10. Avoiding Common Local SEO Mistakes<\/h2>\n<p><\/p>\n<p>Even seasoned marketers slip on easy pitfalls.<\/p>\n<p><\/p>\n<table><\/p>\n<tr>\n<th>Common Mistake<\/th>\n<th>Impact<\/th>\n<th>Correction<\/th>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Inconsistent NAP citations<\/td>\n<td>Google distrusts business info \u2192 lower rankings<\/td>\n<td>Audit all listings; use a tool like BrightLocal to standardize NAP.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Keyword stuffing in meta tags<\/td>\n<td>Spam penalty<\/td>\n<td>Keep title ~60\u202fchars, meta ~150\u202fchars, natural language.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Neglecting mobile UX<\/td>\n<td>High bounce, poor Core Web Vitals<\/td>\n<td>Adopt responsive design and test with Mobile Friendly Test.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Ignoring reviews<\/td>\n<td>Lower trust, fewer clicks<\/td>\n<td>Ask happy customers for reviews; respond to all.<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>No hreflang for multilingual pages<\/td>\n<td>Duplicate content, missed traffic<\/td>\n<td>Implement hreflang tags for each language\/region.<\/td>\n<\/tr>\n<p>\n<\/table>\n<p><\/p>\n<h2>11. Step\u2011by\u2011Step Local SEO Checklist (7 Steps)<\/h2>\n<p><\/p>\n<ol><\/p>\n<li><strong>Claim & verify Google Business Profile.<\/strong> Add accurate NAP, categories, photos.<\/li>\n<p><\/p>\n<li><strong>Perform localized keyword research.<\/strong> Use Ahrefs\/Google Keyword Planner for India.<\/li>\n<p><\/p>\n<li><strong>Optimize on\u2011page elements.<\/strong> Title, meta, headings, schema, URL.<\/li>\n<p><\/p>\n<li><strong>Improve technical SEO.<\/strong> Page speed, mobile\u2011first, Core Web Vitals.<\/li>\n<p><\/p>\n<li><strong>Create localized, high\u2011value content.<\/strong> Blog posts, guides, videos in target languages.<\/li>\n<p><\/p>\n<li><strong>Earn local backlinks.<\/strong> Directories, guest posts, sponsorships.<\/li>\n<p><\/p>\n<li><strong>Track, analyze, and iterate.<\/strong> Use Search Console, rank tracker, and adjust monthly.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>12. Tools & Resources for Indian Local SEO<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/ahrefs.com\">Ahrefs<\/a> \u2013 Keyword research, backlink analysis, rank tracking for Indian domains.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/search.google.com\/search-console\">Google Search Console<\/a> \u2013 Performance data filtered by India.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.brightlocal.com\">BrightLocal<\/a> \u2013 NAP audit, citation management, local rank tracking.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/local-business\">Google Structured Data Testing Tool<\/a> \u2013 Validate LocalBusiness schema.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/web.dev\/measure\/\">PageSpeed Insights<\/a> \u2013 Core Web Vitals diagnostics and recommendations.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>13. Real\u2011World Case Study: From Page\u202f3 to Local Pack in 45 Days<\/h2>\n<p><\/p>\n<p><strong>Problem:<\/strong> A Jaipur tailor shop ranked on page\u202f3 for \u201ccustom lehenga Jaipur\u201d and received <\u202f50 monthly visits.<\/p>\n<p><\/p>\n<p><strong>Solution:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Optimized GBP with accurate address, 30 new photos, and weekly posts.<\/li>\n<p><\/p>\n<li>Created a pillar page \u201cBest Custom Lehenga Designers in Jaipur 2024\u201d targeting LSI keywords.<\/li>\n<p><\/p>\n<li>Implemented schema markup and reduced page load from 4\u202fs to 1.8\u202fs.<\/li>\n<p><\/p>\n<li>Earned backlinks from two local fashion blogs and a Jaipur tourism site.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Result:<\/strong> Within 45\u202fdays the site appeared in the Google local pack, traffic rose to 1,200 monthly visits, and enquiries increased by 320%.<\/p>\n<p><\/p>\n<h2>14. Frequently Asked Questions (FAQ)<\/h2>\n<p><\/p>\n<h3>What is the most important factor for ranking on Google India?<\/h3>\n<p><\/p>\n<p>Google emphasizes relevance, mobile\u2011first performance, and local signals such as a fully optimized Google Business Profile and trustworthy Indian backlinks.<\/p>\n<p><\/p>\n<h3>Do I need a .in domain to rank in India?<\/h3>\n<p><\/p>\n<p>No, but a .in or .co.in TLD can give a slight local relevance boost. Content, NAP consistency, and backlinks matter more.<\/p>\n<p><\/p>\n<h3>How long does it take to see results?<\/h3>\n<p><\/p>\n<p>Typically 4\u201112\u202fweeks for on\u2011page and technical changes; local pack improvements can appear within 2\u20116\u202fweeks after GBP optimization.<\/p>\n<p><\/p>\n<h3>Is Hindi keyword research necessary?<\/h3>\n<p><\/p>\n<p>Yes, especially for non\u2011metro cities where Hindi or regional languages dominate search queries.<\/p>\n<p><\/p>\n<h3>Can I rank for \u201chow to rank website in india google search\u201d?<\/h3>\n<p><\/p>\n<p>Yes, but aim for related, less competitive phrases first (e.g., \u201clocal SEO tips India\u201d) and build authority before targeting the exact phrase.<\/p>\n<p><\/p>\n<h3>How many reviews should I have?<\/h3>\n<p><\/p>\n<p>There\u2019s no fixed number, but 10\u201120 recent, positive reviews significantly improve click\u2011through rates and rankings.<\/p>\n<p><\/p>\n<h3>Should I invest in paid ads?<\/h3>\n<p><\/p>\n<p>Paid ads (Google Ads, Facebook) can complement SEO by driving immediate traffic while you build organic authority.<\/p>\n<p><\/p>\n<h3>Is schema markup mandatory?<\/h3>\n<p><\/p>\n<p>Not mandatory, but LocalBusiness schema improves the chance of rich results and local pack visibility.<\/p>\n<p><\/p>\n<h2>15. Internal & External Linking for Authority<\/h2>\n<p><\/p>\n<p>Linking to authoritative internal pages helps Google understand site structure, while external links to trusted sources reinforce credibility.<\/p>\n<p><\/p>\n<p>Internal links:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"\/local-seo-services\">Local SEO Services in India<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/google-business-profile-guide\">Google Business Profile Complete Guide<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/technical-seo-checklist\">Technical SEO Checklist for Indian Websites<\/a><\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>External references:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/support.google.com\/business\/answer\/3038177\">Google Business Profile Help Center<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/local\">Moz \u2013 Local SEO Guide<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/local-seo\/\">Ahrefs \u2013 How to Build Local SEO Links<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.semrush.com\/analytics\/keywordoverview\/\">SEMrush Keyword Overview<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/blog.hubspot.com\/marketing\/local-seo\">HubSpot \u2013 Local SEO Best Practices<\/a><\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>Conclusion<\/h2>\n<p><\/p>\n<p>Ranking a website in India Google search is a multifaceted endeavor that blends meticulous keyword research, precise on\u2011page and technical optimization, a powerful Google Business Profile, and a steady flow of high\u2011quality local backlinks. By following the step\u2011by\u2011step checklist, leveraging the tools listed, and avoiding the common pitfalls outlined above, you can move from obscurity to the coveted Google local pack, drive qualified traffic, and grow your Indian business exponentially. Start implementing today\u2014Google\u2019s Indian users are waiting.<\/p>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] In 2024, ranking on Google India is no longer a luxury\u2014it\u2019s a necessity for any business that wants to attract local customers online. Whether you run a boutique store in Delhi, a SaaS startup in Bengaluru, or a franchise of restaurants across the country, appearing on the first page of Google\u2019s SERPs can dramatically […]<\/p>\n","protected":false},"author":1,"featured_media":2343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[487,1786,247,531,514,244],"class_list":["post-2342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","tag-google","tag-how-to-rank-website-in-india-google-search","tag-india","tag-rank","tag-search","tag-website"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/2342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=2342"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/2342\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=2342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=2342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=2342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}