{"id":1451,"date":"2026-05-05T13:22:20","date_gmt":"2026-05-05T13:22:20","guid":{"rendered":"https:\/\/blog.vebnox.com\/how-to-get-clients-from-google-maps-without-ads\/"},"modified":"2026-05-05T13:22:20","modified_gmt":"2026-05-05T13:22:20","slug":"how-to-get-clients-from-google-maps-without-ads","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/how-to-get-clients-from-google-maps-without-ads\/","title":{"rendered":"How to get clients from Google Maps without ads"},"content":{"rendered":"<p>[ad_1]<br \/>\n<\/p>\n<p>Finding new customers online can feel like searching for a needle in a haystack, especially when you\u2019re on a tight budget. Fortunately, Google Maps is a goldmine of hyper\u2011local traffic that most businesses overlook. By mastering Local SEO, you can appear in the \u201cPeople also search for\u201d and \u201cNearby\u201d sections, attract foot traffic, and book appointments\u2014all without spending a single cent on Google Ads.<\/p>\n<p><\/p>\n<p>In this guide you will learn:<\/p>\n<p><\/p>\n<ul><\/p>\n<li>Why Google Maps is the most powerful free lead source for local businesses.<\/li>\n<p><\/p>\n<li>Step\u2011by\u2011step tactics to optimise your Google Business Profile (GBP) for maximum visibility.<\/li>\n<p><\/p>\n<li>How to leverage reviews, citations, and on\u2011site signals to dominate the local pack.<\/li>\n<p><\/p>\n<li>Common pitfalls that sabotage rankings and how to avoid them.<\/li>\n<p><\/p>\n<li>Real\u2011world tools, a quick case study, and a ready\u2011to\u2011use 7\u2011step implementation plan.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>1. Understand the Google Maps Ranking Formula<\/h2>\n<p><\/p>\n<p>Google doesn\u2019t publicly reveal its exact algorithm, but SEO experts have identified five core factors that determine where you appear on the map:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Relevance<\/strong> \u2013 How well your GBP matches the searcher\u2019s query.<\/li>\n<p><\/p>\n<li><strong>Distance<\/strong> \u2013 Proximity of your business to the searcher\u2019s location.<\/li>\n<p><\/p>\n<li><strong>Prominence<\/strong> \u2013 Online authority measured by reviews, backlinks, and citations.<\/li>\n<p><\/p>\n<li><strong>On\u2011page signals<\/strong> \u2013 Optimised business name, categories, and description.<\/li>\n<p><\/p>\n<li><strong>User behavior<\/strong> \u2013 Click\u2011through rates, calls, and direction requests.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A dentist in Austin who claims \u201cDentist\u201d as the primary category, has 150 5\u2011star reviews, and a NAP (Name, Address, Phone) consistency across 30 directories will outrank a newer clinic with fewer citations, even if the newer one is closer to a specific user.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Map out your current strengths and gaps using a spreadsheet. Rate each factor on a 1\u201110 scale, then prioritize improvements that move you from a 3 to a 7 first.<\/p>\n<p><\/p>\n<h2>2. Claim and Verify Your Google Business Profile (GBP)<\/h2>\n<p><\/p>\n<p>The first rule of any local SEO strategy is a verified GBP. Without verification, none of the optimisation work you do will be visible.<\/p>\n<p><\/p>\n<h3>How to claim<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Search your business name on Google.<\/li>\n<p><\/p>\n<li>Click \u201cClaim this business\u201d in the right\u2011hand knowledge panel.<\/li>\n<p><\/p>\n<li>Follow the verification steps (postcard, phone, or email).<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Using a \u201c&amp;\u201d or \u201cLLC\u201d in the business name field when it\u2019s not part of your legal branding. Google may treat it as duplicate content and suppress your listing.<\/p>\n<p><\/p>\n<h2>3. Choose the Right Primary and Secondary Categories<\/h2>\n<p><\/p>\n<p>Google allows one primary category and up to nine secondary categories. The primary category carries the most weight for relevance.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A &#8220;pizza restaurant&#8221; should select <em>Pizza Restaurant<\/em> as the primary category, not just <em>Restaurant.<\/em> Adding secondary categories like <em>Italian Restaurant<\/em> and <em>Food Delivery Service<\/em> expands the keyword footprint.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Use tools like <a target=\"_blank\" href=\"https:\/\/www.moz.com\">Moz<\/a> or <a target=\"_blank\" href=\"https:\/\/ahrefs.com\">Ahrefs<\/a> to research the most searched categories in your niche and city. Update your GBP within 30 days of any change to avoid \u201ccategory drift.\u201d<\/p>\n<p><\/p>\n<h2>4. Optimise Your Business Name, Description, and Attributes<\/h2>\n<p><\/p>\n<p>Google imposes strict rules: no keyword stuffing, no promotional phrases, and the name must match your real-world signage.<\/p>\n<p><\/p>\n<p><strong>Best practice:<\/strong> Keep the name clean (e.g., \u201cBella\u202fBoutique Hair Salon\u201d) and use the description field for a concise 750\u2011character summary that naturally includes a few LSI terms such as \u201cfamily\u2011owned,\u201d \u201ceco\u2011friendly products,\u201d or \u201cappointments available.\u201d<\/p>\n<p><\/p>\n<p><strong>Example attribute:<\/strong> If you offer curbside pickup, enable the \u201cCurbside pickup\u201d attribute; it creates an extra keyword signal and improves click\u2011through rates.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Adding location keywords (e.g., \u201cBella Boutique Hair Salon Dallas\u201d) directly in the title can trigger a suspension for \u201cspammy\u201d practices.<\/p>\n<p><\/p>\n<h2>5. Master the Art of Review Acquisition and Management<\/h2>\n<p><\/p>\n<p>Reviews are the single most influential factor for prominence. They signal trust to both Google and potential clients.<\/p>\n<p><\/p>\n<h3>Three proven tactics<\/h3>\n<p><\/p>\n<ul><\/p>\n<li><strong>Ask at the point of service:<\/strong> Hand a QR code linked to the review form while the client pays.<\/li>\n<p><\/p>\n<li><strong>Follow\u2011up email:<\/strong> Send a personalised message 24\u202fhours after the appointment with a direct \u201cLeave a review\u201d button.<\/li>\n<p><\/p>\n<li><strong>Incentivise responsibly:<\/strong> Offer a non\u2011monetary reward (e.g., a free add\u2011on) for leaving a review, but never pay for a positive rating.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Deleting negative reviews. Google views removal as manipulation; it can drop your ranking dramatically.<\/p>\n<p><\/p>\n<h2>6. Build High\u2011Quality Citations and NAP Consistency<\/h2>\n<p><\/p>\n<p>Citations are online mentions of your business name, address, and phone number. Consistency across directories (Yelp, Apple Maps, TripAdvisor) strengthens trust.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> If your GBP lists \u201c123 Main St., Suite\u202f4,\u201d every citation must reflect the exact same format. A missing \u201cSuite\u202f4\u201d can dilute the signal.<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Use a tool like <a target=\"_blank\" href=\"https:\/\/www.semrush.com\">SEMrush<\/a>\u2019s Listing Management to audit and fix inconsistencies in bulk.<\/p>\n<p><\/p>\n<h2>7. Leverage Local Content on Your Website<\/h2>\n<p><\/p>\n<p>Google considers on\u2011site signals when ranking map results. Publishing location\u2011focused blogs, service pages, and case studies tells Google you are an authority in that area.<\/p>\n<p><\/p>\n<h3>Content ideas<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>\u201cBest Backyard Patio Designs in <strong>Portland, OR<\/strong> \u2013 2024 Guide.\u201d<\/li>\n<p><\/p>\n<li>Client testimonial videos with geo\u2011tags.<\/li>\n<p><\/p>\n<li>Local event sponsorship announcements.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Example:<\/strong> A plumbing company created a \u201cSeattle Water\u2011Heater Replacement Guide\u201d and saw a 32\u202f% increase in map clicks within two weeks.<\/p>\n<p><\/p>\n<p><strong>Warning:<\/strong> Duplicate content across city pages will be filtered; each page must have unique copy and local signals.<\/p>\n<p><\/p>\n<h2>8. Use Structured Data (Schema) for Local Business<\/h2>\n<p><\/p>\n<p>Adding <code>LocalBusiness<\/code> schema markup helps search engines understand your exact location, opening hours, and services.<\/p>\n<p><\/p>\n<p><strong>Implementation steps<\/strong><\/p>\n<p><\/p>\n<ol><\/p>\n<li>Generate JSON\u2011LD code using Google\u2019s Structured Data Markup Helper.<\/li>\n<p><\/p>\n<li>Insert the script before the closing <code>&lt;\/head&gt;<\/code> tag on your homepage.<\/li>\n<p><\/p>\n<li>Validate with the <a target=\"_blank\" href=\"https:\/\/search.google.com\/structured-data\/testing-tool\">Rich Results Test<\/a>.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Common mistake:<\/strong> Forgetting to update schema when hours change; Google will display outdated information, leading to lost calls.<\/p>\n<p><\/p>\n<h2>9. Encourage User\u2011Generated Content (UGC) on Your GBP<\/h2>\n<p><\/p>\n<p>Photos uploaded by customers, Q&#038;A entries, and \u201cfeatured posts\u201d keep your profile fresh.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A boutique hotel asked guests to share vacation photos via a branded hashtag. Within a month, the photo count doubled, and the hotel\u2019s map ranking rose from #5 to #2 for \u201cpet\u2011friendly hotels in Asheville.\u201d<\/p>\n<p><\/p>\n<p><strong>Actionable tip:<\/strong> Run a monthly \u201cPhoto of the Month\u201d contest. Feature the winning image on your website and the GBP \u2013 it signals activity to Google.<\/p>\n<p><\/p>\n<h2>10. Track Performance with the Right Metrics<\/h2>\n<p><\/p>\n<p>Measuring success is essential. Focus on these KPIs:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Map Views:<\/strong> Number of times your GBP appears in Google Maps results.<\/li>\n<p><\/p>\n<li><strong>Direction Requests:<\/strong> Users asking for navigation \u2013 a strong conversion signal.<\/li>\n<p><\/p>\n<li><strong>Phone Calls:<\/strong> Click\u2011to\u2011call counts from the map listing.<\/li>\n<p><\/p>\n<li><strong>Website Click\u2011throughs:<\/strong> Traffic that originates from the map.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p><strong>Tool suggestion:<\/strong> Google My Business Insights provides these metrics in a user\u2011friendly dashboard. Combine with Google Analytics for deeper attribution.<\/p>\n<p><\/p>\n<h2>11. Comparison Table \u2013 Free vs. Paid Local Lead Sources<\/h2>\n<p><\/p>\n<table><\/p>\n<tr><\/p>\n<th>Feature<\/th>\n<p><\/p>\n<th>Google Maps (Free)<\/th>\n<p><\/p>\n<th>Google Local Services Ads<\/th>\n<p><\/p>\n<th>Facebook Local Leads<\/th>\n<p><\/p>\n<th>Yelp Advertising<\/th>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Cost per lead<\/td>\n<p><\/p>\n<td>$0 (organic)<\/td>\n<p><\/p>\n<td>$15\u2011$40<\/td>\n<p><\/p>\n<td>$5\u2011$12<\/td>\n<p><\/p>\n<td>$12\u2011$30<\/td>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Trust level<\/td>\n<p><\/p>\n<td>High (organic credibility)<\/td>\n<p><\/p>\n<td>Medium\u2011High (paid badge)<\/td>\n<p><\/p>\n<td>Medium<\/td>\n<p><\/p>\n<td>Medium<\/td>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Control over targeting<\/td>\n<p><\/p>\n<td>Limited (location + relevance)<\/td>\n<p><\/p>\n<td>Precise (budget, zip code)<\/td>\n<p><\/p>\n<td>Broad (interest)<\/td>\n<p><\/p>\n<td>Broad (category)<\/td>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Time to see results<\/td>\n<p><\/p>\n<td>4\u201112\u202fweeks (organic)<\/td>\n<p><\/p>\n<td>Immediate<\/td>\n<p><\/p>\n<td>1\u20112\u202fweeks<\/td>\n<p><\/p>\n<td>2\u20114\u202fweeks<\/td>\n<p>\n  <\/tr>\n<p><\/p>\n<tr><\/p>\n<td>Long\u2011term ROI<\/td>\n<p><\/p>\n<td>Very high<\/td>\n<p><\/p>\n<td>Moderate<\/td>\n<p><\/p>\n<td>Low\u2011moderate<\/td>\n<p><\/p>\n<td>Low\u2011moderate<\/td>\n<p>\n  <\/tr>\n<p>\n<\/table>\n<p><\/p>\n<h2>12. Tools &#038; Resources for Dominating Google Maps<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>Google Business Profile Manager<\/strong> \u2013 Central hub for all GBP edits, insights, and posts.<\/li>\n<p><\/p>\n<li><strong>BrightLocal<\/strong> \u2013 Local citation audit, rank tracking, and review monitoring.<\/li>\n<p><\/p>\n<li><strong>Whitespark<\/strong> \u2013 Finds link\u2011building opportunities for local backlinks.<\/li>\n<p><\/p>\n<li><strong>Google Tag Manager + Google Analytics<\/strong> \u2013 Tracks map\u2011originated traffic and conversions.<\/li>\n<p><\/p>\n<li><strong>Schema Pro (WordPress plugin)<\/strong> \u2013 Easy implementation of LocalBusiness markup.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>13. Mini Case Study \u2013 From #12 to #1 in 8 Weeks<\/h2>\n<p><\/p>\n<p><strong>Problem:<\/strong> A family\u2011run carpet cleaning company in Tampa ranked #12 for \u201ccarpet cleaning Tampa\u201d and only received 2\u20113 calls per week.<\/p>\n<p><\/p>\n<p><strong>Solution:<\/strong> Implemented a 7\u2011step local SEO overhaul:<\/p>\n<ol><\/p>\n<li>Verified GBP and fixed NAP on 35 citations.<\/li>\n<p><\/p>\n<li>Added \u201cCarpet Cleaner\u201d as primary category, plus \u201cPet\u2011Stain Removal.\u201d<\/li>\n<p><\/p>\n<li>Launched a \u201cSummer Stain\u2011Free Campaign\u201d blog targeting nearby neighborhoods.<\/li>\n<p><\/p>\n<li>Collected 45 new 5\u2011star reviews via automated email requests.<\/li>\n<p><\/p>\n<li>Added schema markup and uploaded before\/after photos.<\/li>\n<p>\n  <\/ol>\n<p>\n<\/p>\n<p><\/p>\n<p><strong>Result:<\/strong> Within 8 weeks the business jumped to the MAP PACK #1 position, saw a 210\u202f% increase in direction requests, and grew weekly calls from 3 to 15. Revenue rose $12,000 in the first month after the ranking boost.<\/p>\n<p><\/p>\n<h2>14. Common Mistakes That Kill Your Google Maps Ranking<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>Keyword\u2011stuffed business name.<\/strong> Leads to suspension.<\/li>\n<p><\/p>\n<li><strong>Inconsistent NAP.<\/strong> Dilutes citation authority.<\/li>\n<p><\/p>\n<li><strong>Ignoring negative reviews.<\/strong> Signals poor customer service.<\/li>\n<p><\/p>\n<li><strong>Missing secondary categories.<\/strong> Reduces relevance for niche searches.<\/li>\n<p><\/p>\n<li><strong>No fresh content.<\/strong> Google perceives the listing as stale.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>15. Step\u2011by\u2011Step Guide to Get Clients from Google Maps (7 Steps)<\/h2>\n<p><\/p>\n<ol><\/p>\n<li><strong>Claim &#038; verify<\/strong> your Google Business Profile.<\/li>\n<p><\/p>\n<li><strong>Optimize core fields<\/strong> \u2013 primary category, accurate NAP, concise description with LSI terms.<\/li>\n<p><\/p>\n<li><strong>Collect reviews<\/strong> \u2013 ask every happy client, respond to all.<\/li>\n<p><\/p>\n<li><strong>Audit citations<\/strong> with BrightLocal; fix any mismatches.<\/li>\n<p><\/p>\n<li><strong>Publish local content<\/strong> (city\u2011specific service pages, blog posts).<\/li>\n<p><\/p>\n<li><strong>Add schema markup<\/strong> and upload high\u2011quality photos weekly.<\/li>\n<p><\/p>\n<li><strong>Monitor insights<\/strong> and adjust \u2013 focus on the metric that moves your business (calls, directions, website clicks).<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>16. Frequently Asked Questions<\/h2>\n<p><\/p>\n<h3>Do I need a website to rank on Google Maps?<\/h3>\n<p><\/p>\n<p>No, a verified GBP can appear in the local pack without a website, but having a site improves credibility and gives you a place to capture leads.<\/p>\n<p><\/p>\n<h3>How long does it take to see results after optimisation?<\/h3>\n<p><\/p>\n<p>Typically 4\u201112\u202fweeks for organic map rankings, depending on competition and the authority of your existing citations.<\/p>\n<p><\/p>\n<h3>Can I use \u201cGoogle Maps SEO\u201d as my business name?<\/h3>\n<p><\/p>\n<p>That is considered spammy. Google requires the business name to reflect the real\u2011world name on signage.<\/p>\n<p><\/p>\n<h3>Is it okay to pay for reviews?<\/h3>\n<p><\/p>\n<p>Absolutely not. Paying for reviews violates Google\u2019s policies and can result in a permanent suspension.<\/p>\n<p><\/p>\n<h3>What is the difference between \u201cMap Pack\u201d and \u201cLocal Pack\u201d?<\/h3>\n<p><\/p>\n<p>They are interchangeable terms; both refer to the 3\u2011listing block that appears at the top of SERPs for location\u2011based queries.<\/p>\n<p><\/p>\n<h3>How often should I update my GBP?<\/h3>\n<p><\/p>\n<p>Whenever you have a change (hours, services, photos). At least once a month is recommended to keep the profile fresh.<\/p>\n<p><\/p>\n<h3>Do photos affect ranking?<\/h3>\n<p><\/p>\n<p>Indirectly. High\u2011engagement photos increase clicks and interactions, which are positive user\u2011behavior signals for Google.<\/p>\n<p><\/p>\n<h3>Is it worth paying for a local SEO agency?<\/h3>\n<p><\/p>\n<p>If you lack time or expertise, a reputable agency can accelerate results, but the core tactics listed above are doable in\u2011house for most small businesses.<\/p>\n<p><\/p>\n<p>By following the strategies outlined in this guide, you\u2019ll turn Google Maps from a passive map into a powerful client acquisition engine\u2014without spending a dime on ads.<\/p>\n<p><\/p>\n<p>Ready to dominate your neighbourhood? Start with step\u202f1 today and watch your phone ring.<\/p>\n<p><\/p>\n<p>Internal resources you may find helpful:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/local-seo-basics\">Local SEO Basics: The Complete Starter Guide<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/review-management\">Effective Review Management for Small Businesses<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/citation-building\">Citation Building: Best Practices for 2024<\/a><\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>External references:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/support.google.com\/business\/answer\/3038177\">Google Business Profile Help Center<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/local\">Moz \u2013 Local SEO Guide<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/ahrefs.com\/blog\/google-maps-seo\">Ahrefs \u2013 Google Maps SEO Tutorial<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/semrush.com\/blog\/local-seo\">SEMrush \u2013 Local SEO Strategies<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/hubspot.com\/local-seo\">HubSpot \u2013 How to Rank in the Local Pack<\/a><\/li>\n<p>\n<\/ul>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] Finding new customers online can feel like searching for a needle in a haystack, especially when you\u2019re on a tight budget. Fortunately, Google Maps is a goldmine of hyper\u2011local traffic that most businesses overlook. By mastering Local SEO, you can appear in the \u201cPeople also search for\u201d and \u201cNearby\u201d sections, attract foot traffic, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530],"tags":[440,554,487,1115,833],"class_list":["post-1451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","tag-ads","tag-clients","tag-google","tag-how-to-get-clients-from-google-maps-without-ads","tag-maps"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/1451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=1451"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/1451\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=1451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=1451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=1451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}