{"id":1275,"date":"2026-05-05T11:08:01","date_gmt":"2026-05-05T11:08:01","guid":{"rendered":"https:\/\/blog.vebnox.com\/content-strategy-based-on-user-intent\/"},"modified":"2026-05-05T11:08:01","modified_gmt":"2026-05-05T11:08:01","slug":"content-strategy-based-on-user-intent","status":"publish","type":"post","link":"https:\/\/vebnox.com\/blog\/content-strategy-based-on-user-intent\/","title":{"rendered":"Content strategy based on user intent"},"content":{"rendered":"<p>[ad_1]<br \/>\n<\/p>\n<p>\nIn today\u2019s crowded digital landscape, publishing more content isn\u2019t enough. Google and AI\u2011powered search engines reward pages that answer the real questions behind a user\u2019s query. That\u2019s why a <strong>content strategy based on user intent<\/strong> has become the cornerstone of modern SEO. When you align every blog post, landing page, and video with the purpose behind a search, you not only improve rankings but also increase dwell time, conversions, and brand trust.  <br \/>\nIn this guide you will learn how to identify the four main intent types, map content to each stage of the buyer\u2019s journey, use data\u2011driven tools to refine your approach, and avoid the common pitfalls that keep many marketers stuck in \u201ckeyword\u2011only\u201d thinking. By the end, you\u2019ll have a step\u2011by\u2011step framework you can apply to any niche, plus a real\u2011world case study that shows measurable results.<\/p>\n<p><\/p>\n<h2>1. Understanding the Four Types of User Intent<\/h2>\n<p><\/p>\n<p>\nUser intent (or search intent) describes why someone types a query into a search engine. Google groups intent into four categories:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Informational:<\/strong> The user wants to learn something (e.g., \u201chow to create a content calendar\u201d).<\/li>\n<p><\/p>\n<li><strong>Navigational:<\/strong> The user wants to reach a specific website or page (e.g., \u201cHubSpot blog\u201d).<\/li>\n<p><\/p>\n<li><strong>Transactional:<\/strong> The user is ready to buy or complete a conversion (e.g., \u201cbuy SEO audit tool\u201d).<\/li>\n<p><\/p>\n<li><strong>Commercial investigation:<\/strong> The user is comparing options before a purchase (e.g., \u201cbest keyword research tool 2024\u201d).<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>\n<strong>Example:<\/strong> A search for \u201ccontent strategy template\u201d is informational, while \u201cdownload content strategy template PDF\u201d leans transactional. Recognizing the nuance lets you tailor headlines, meta descriptions, and body copy to match the exact need.<\/p>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Use Google SERP features (People also ask, related searches) to infer intent.<\/li>\n<p><\/p>\n<li>Label each keyword in your content calendar with its intent type.<\/li>\n<p><\/p>\n<li>Prioritize high\u2011intent (transactional &#038; commercial) keywords for revenue\u2011focused pages.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Assuming that every search containing \u201chow to\u201d is purely informational. Many \u201chow to\u201d queries have commercial intent when the user will later purchase a tool to implement the advice.<\/p>\n<p><\/p>\n<h2>2. Mapping Intent to the Buyer\u2019s Journey<\/h2>\n<p><\/p>\n<p>\nThe buyer\u2019s journey consists of three stages: Awareness, Consideration, and Decision. Aligning intent with these stages ensures you deliver the right message at the right time.<\/p>\n<p><\/p>\n<table><\/p>\n<tr>\n<th>Journey Stage<\/th>\n<th>Typical Intent<\/th>\n<th>Content Examples<\/th>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Awareness<\/td>\n<td>Informational<\/td>\n<td>\u201cWhat is a content strategy?\u201d blog post, explainer video<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Consideration<\/td>\n<td>Commercial investigation<\/td>\n<td>Comparison guide, case studies, webinars<\/td>\n<\/tr>\n<p><\/p>\n<tr>\n<td>Decision<\/td>\n<td>Transactional<\/td>\n<td>Free trial sign\u2011up, pricing page, demo request<\/td>\n<\/tr>\n<p>\n<\/table>\n<p><\/p>\n<p>\nBy mapping each keyword to a journey stage, you create a logical flow that Google can follow, reducing bounce rates and increasing conversions.<\/p>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>Audit existing content and tag each page with its journey stage.<\/li>\n<p><\/p>\n<li>Fill gaps where a stage is missing (e.g., add a \u201cbeginner\u2019s guide\u201d for top\u2011of\u2011funnel keywords).<\/li>\n<p><\/p>\n<li>Use internal linking to guide visitors from awareness to decision.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Skipping the consideration stage and pushing users directly from an informational blog to a sales page, which often leads to high bounce rates.<\/p>\n<p><\/p>\n<h2>3. Conducting Intent\u2011Driven Keyword Research<\/h2>\n<p><\/p>\n<p>\nTraditional keyword tools still matter, but you must filter results by intent. Start with a seed keyword, then use filters in tools like Ahrefs, SEMrush, or Moz to view intent tags.<\/p>\n<p><\/p>\n<p><strong>Example workflow:<\/strong><\/p>\n<p><\/p>\n<ol><\/p>\n<li>Enter \u201ccontent marketing ROI\u201d into Ahrefs Keywords Explorer.<\/li>\n<p><\/p>\n<li>Sort by \u201cKeyword Difficulty\u201d and add the \u201cCommercial\u201d intent filter.<\/li>\n<p><\/p>\n<li>Select long\u2011tail variants such as \u201chow to measure content marketing ROI in 2024\u201d.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>Include at least 5 long\u2011tail variations per primary keyword.<\/li>\n<p><\/p>\n<li>Track search volume, CPC, and SERP features (featured snippet, \u201cPeople also ask\u201d).<\/li>\n<p><\/p>\n<li>Prioritize keywords that already show a featured snippet \u2013 they\u2019re easier to capture with structured answers.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Focusing solely on high\u2011search\u2011volume terms without regard for intent, resulting in traffic that never converts.<\/p>\n<p><\/p>\n<h2>4. Crafting Content that Satisfies Intent<\/h2>\n<p><\/p>\n<p>\nOnce you know the intent, structure the page to answer it directly. For informational intent, use clear headings, bullet points, and a concise summary. For transactional intent, highlight benefits, CTAs, and trust signals.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> For the query \u201ccontent strategy template free\u201d, create a landing page that offers a downloadable PDF, includes a brief intro, a preview image, and a single CTA button \u201cDownload Now\u201d.<\/p>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Write a meta description that mirrors the user\u2019s phrasing.<\/li>\n<p><\/p>\n<li>Use schema markup (FAQ, HowTo) to increase the chance of a rich result.<\/li>\n<p><\/p>\n<li>Place the primary answer within the first 100 words for snippet eligibility.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Buried answers: hiding the core solution deep inside the article prevents Google from extracting it for a featured snippet.<\/p>\n<p><\/p>\n<h2>5. Optimizing On\u2011Page Elements for Intent<\/h2>\n<p><\/p>\n<p>\nEvery on\u2011page factor\u2014from title tags to image alt text\u2014should reinforce the identified intent.<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Title Tag:<\/strong> Include the exact phrase the user typed.<\/li>\n<p><\/p>\n<li><strong>Header Hierarchy:<\/strong> Use H2\/H3 to break down steps or FAQs that match \u201cPeople also ask\u201d.<\/li>\n<p><\/p>\n<li><strong>Internal Links:<\/strong> Connect to related intent pages (e.g., link an informational post to a commercial comparison guide).<\/li>\n<p><\/p>\n<li><strong>CTA Placement:<\/strong> Align with intent; informational pages get \u201cLearn More\u201d CTAs, transactional pages get \u201cBuy Now\u201d.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>Run a crawl with Screaming Frog to verify that each page has only one H1 and that keyword appears in the first 150 characters.<\/li>\n<p><\/p>\n<li>Compress images and add descriptive alt tags that include the keyword naturally.<\/li>\n<p><\/p>\n<li>Implement \u201cBreadcrumb\u201d schema for better navigation signals.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Keyword stuffing in alt text or meta descriptions, which can trigger Google\u2019s spam filters.<\/p>\n<p><\/p>\n<h2>6. Leveraging Structured Data for AI Search<\/h2>\n<p><\/p>\n<p>\nAI search engines (e.g., ChatGPT\u2011enhanced Bing) rely heavily on structured data to understand context. Adding JSON\u2011LD for <code>FAQPage<\/code>, <code>HowTo<\/code>, or <code>Product<\/code> helps the AI surface concise answers.<\/p>\n<p><\/p>\n<p><strong>Example:<\/strong> A \u201cHow to create a content calendar\u201d guide can use the <code>HowTo<\/code> schema, listing each step as an item. This not only boosts visibility in traditional search but also feeds directly into conversational AI responses.<\/p>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Generate JSON\u2011LD with Google\u2019s Structured Data Testing Tool.<\/li>\n<p><\/p>\n<li>Validate that your markup doesn\u2019t return errors before publishing.<\/li>\n<p><\/p>\n<li>Monitor the \u201cEnhancements\u201d report in Google Search Console for coverage.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Leaving placeholder schema (e.g., empty FAQ fields) on live pages, which can lead to disapproved rich results.<\/p>\n<p><\/p>\n<h2>7. Measuring Intent Success with Analytics<\/h2>\n<p><\/p>\n<p>\nTraditional metrics (organic traffic, bounce rate) only tell part of the story. To truly gauge intent alignment, track:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><strong>Query\u2011Level Conversion Rate:<\/strong> Use Google Ads or Search Console data to see which intent keywords lead to conversions.<\/li>\n<p><\/p>\n<li><strong>Engagement Depth:<\/strong> Scroll depth and time on page for informational intent (higher equals better satisfaction).<\/li>\n<p><\/p>\n<li><strong>Micro\u2011Conversions:<\/strong> Newsletter sign\u2011ups on informational pages indicate content relevance.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ul><\/p>\n<li>Set up goal funnels in Google Analytics that map the buyer\u2019s journey stages.<\/li>\n<p><\/p>\n<li>Create custom segments for \u201cTransactional intent visitors\u201d to analyze behavior.<\/li>\n<p><\/p>\n<li>Use heat\u2011map tools (Hotjar, Microsoft Clarity) to see where users click on high\u2011intent pages.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Relying solely on overall traffic growth; a spike in visitors might hide a drop in conversion quality if intent is mismatched.<\/p>\n<p><\/p>\n<h2>8. Scaling Your Intent\u2011Driven Strategy with Content Clusters<\/h2>\n<p><\/p>\n<p>\nA content cluster groups a pillar page (broad topic) with several supporting pages that target specific intent variations. This structure signals topical authority to Google and improves internal linking.<\/p>\n<p><\/p>\n<p><strong>Example Cluster:<\/strong><\/p>\n<p><\/p>\n<ul><\/p>\n<li>Pillar: \u201cComplete Guide to Content Strategy\u201d (informational)<\/li>\n<p><\/p>\n<li>Cluster pages:\n<ul><\/p>\n<li>\u201cContent strategy template free\u201d (transactional)<\/li>\n<p><\/p>\n<li>\u201cBest content strategy tools 2024\u201d (commercial investigation)<\/li>\n<p><\/p>\n<li>\u201cHow to measure content ROI\u201d (informational)<\/li>\n<p>\n  <\/ul>\n<p>\n<\/ul>\n<p><\/p>\n<h3>Actionable Tips<\/h3>\n<p><\/p>\n<ol><\/p>\n<li>Identify a core pillar topic with >5,000 monthly searches.<\/li>\n<p><\/p>\n<li>Create 5\u20137 supporting articles that each target a different intent.<\/li>\n<p><\/p>\n<li>Link back to the pillar with keyword\u2011rich anchor text and add a \u201cRelated Articles\u201d widget.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h3>Common Mistake<\/h3>\n<p><\/p>\n<p>Duplicating content across cluster pages, which can cause cannibalization and dilute rankings.<\/p>\n<p><\/p>\n<h2>9. Tools &#038; Resources for Intent Research<\/h2>\n<p><\/p>\n<p>Below are five platforms that streamline intent\u2011focused planning:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/ahrefs.com\">Ahrefs<\/a> \u2013 Keyword Explorer with intent filters, SERP overview, and click\u2011potential metrics.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.semrush.com\">SEMrush<\/a> \u2013 Topic Research tool that groups queries by intent clusters.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/moz.com\">Moz Pro<\/a> \u2013 Keyword Difficulty and \u201cSearch Intent\u201d tag for quick prioritization.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/answer.thepublic.com\">AnswerThePublic<\/a> \u2013 Visualizes question\u2011based queries for informational intent.<\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.google.com\/webmasters\/tools\/search-console\">Google Search Console<\/a> \u2013 Performance report showing query intent signals (CTR, position).<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>10. Mini Case Study: Turning \u201cContent Strategy Template\u201d Into Revenue<\/h2>\n<p><\/p>\n<p><strong>Problem:<\/strong> A B2B SaaS site received 3,000 monthly searches for \u201ccontent strategy template\u201d but conversion rate was only 0.3% because the landing page was purely informational.<\/p>\n<p><\/p>\n<p><strong>Solution:<\/strong> Applied an intent\u2011based overhaul:<\/p>\n<p><\/p>\n<ol><\/p>\n<li>Redefined the page as transactional intent (offer a premium, downloadable template).<\/li>\n<p><\/p>\n<li>Added a clear CTA, pricing tier, and trust badges.<\/li>\n<p><\/p>\n<li>Implemented <code>HowTo<\/code> schema to win a featured snippet.<\/li>\n<p><\/p>\n<li>Created supporting cluster articles targeting \u201ccontent calendar example\u201d and \u201ccontent strategy best practices\u201d.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<p><strong>Result:<\/strong> Conversion rate rose to 1.8% (six\u2011fold), organic traffic increased 45%, and the page earned a featured snippet that captured 12% of total impressions.<\/p>\n<p><\/p>\n<h2>11. Common Mistakes When Building an Intent\u2011Based Strategy<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>Ignoring Intent Evolution:<\/strong> Search intent changes over time; quarterly audits keep content aligned.<\/li>\n<p><\/p>\n<li><strong>Over\u2011Optimizing for One Intent:<\/strong> A single keyword may attract multiple intents; diversify content to capture them all.<\/li>\n<p><\/p>\n<li><strong>Neglecting Mobile Intent:<\/strong> Mobile users often have local or quick\u2011answer intent; ensure mobile\u2011friendly formatting.<\/li>\n<p><\/p>\n<li><strong>Skipping Structured Data:<\/strong> Without schema, AI search may overlook your content for concise answers.<\/li>\n<p><\/p>\n<li><strong>Failing to Align CTAs:<\/strong> Mismatched CTAs (e.g., \u201cBuy now\u201d on an informational post) increase bounce.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>12. Step\u2011by\u2011Step Guide to Launch an Intent\u2011First Content Piece<\/h2>\n<p><\/p>\n<ol><\/p>\n<li><strong>Identify Keyword:<\/strong> Use Ahrefs \u2192 filter by \u201cCommercial Investigation\u201d.<\/li>\n<p><\/p>\n<li><strong>Determine Intent:<\/strong> Check SERP features; if there\u2019s a comparison table, intent is commercial.<\/li>\n<p><\/p>\n<li><strong>Outline Content:<\/strong> Draft H2s that directly answer sub\u2011questions (e.g., \u201cPricing\u201d, \u201cPros &#038; Cons\u201d).<\/li>\n<p><\/p>\n<li><strong>Write Primary Answer:<\/strong> Place a concise 40\u2011word answer at the article\u2019s start.<\/li>\n<p><\/p>\n<li><strong>Add Structured Data:<\/strong> Implement FAQ schema for each sub\u2011question.<\/li>\n<p><\/p>\n<li><strong>Optimize On\u2011Page:<\/strong> Insert keyword in title, first 150 characters, and alt text.<\/li>\n<p><\/p>\n<li><strong>Insert Intent\u2011Aligned CTA:<\/strong> For commercial investigation, use \u201cGet a Free Demo\u201d.<\/li>\n<p><\/p>\n<li><strong>Publish &#038; Promote:<\/strong> Share on LinkedIn groups aligned with buyer intent; build backlinks from industry reviews.<\/li>\n<p><\/p>\n<li><strong>Monitor Metrics:<\/strong> Track query CTR, time on page, and conversion in Search Console.<\/li>\n<p><\/p>\n<li><strong>Iterate:<\/strong> After 30 days, update with new stats or FAQ to maintain relevance.<\/li>\n<p>\n<\/ol>\n<p><\/p>\n<h2>13. Frequently Asked Questions (FAQ)<\/h2>\n<p><\/p>\n<ul><\/p>\n<li><strong>What is the difference between user intent and search intent?<\/strong> They are interchangeable; both describe the goal behind a query.<\/li>\n<p><\/p>\n<li><strong>How many keywords should I target per page?<\/strong> One primary keyword + 2\u20133 closely related LSI terms; avoid cannibalizing multiple intents.<\/li>\n<p><\/p>\n<li><strong>Can I use the same content for both informational and transactional intent?<\/strong> Only if you create distinct sections and CTAs that satisfy both needs.<\/li>\n<p><\/p>\n<li><strong>Do featured snippets still matter with AI search?<\/strong> Yes\u2014AI models pull from top\u2011ranked snippets to generate answers, so snippet optimization remains critical.<\/li>\n<p><\/p>\n<li><strong>How often should I audit my intent mapping?<\/strong> At least quarterly, or after major algorithm updates.<\/li>\n<p><\/p>\n<li><strong>Is schema markup required for ranking?<\/strong> Not required, but it dramatically improves visibility in rich results and AI answers.<\/li>\n<p><\/p>\n<li><strong>Should I prioritize long\u2011tail intent keywords?<\/strong> Long\u2011tail terms often have clearer intent and lower competition\u2014great for early wins.<\/li>\n<p><\/p>\n<li><strong>What internal linking strategy works best for intent?<\/strong> Link from high\u2011authority informational pages to commercial pages using intent\u2011rich anchor text.<\/li>\n<p>\n<\/ul>\n<p><\/p>\n<h2>14. Internal &#038; External Resources<\/h2>\n<p><\/p>\n<p>For deeper dives, see these trusted references:<\/p>\n<p><\/p>\n<ul><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/content-intent-guide\">Complete Guide to Content Intent<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"\/blog\/keyword-research-methodology\">Advanced Keyword Research Methodology<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/faq\">Google\u2019s FAQ Structured Data Guide<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/moz.com\/learn\/seo\/search-intent\">Moz \u2013 Understanding Search Intent<\/a><\/li>\n<p><\/p>\n<li><a target=\"_blank\" href=\"https:\/\/www.hubspot.com\/marketing-statistics\">HubSpot \u2013 Marketing Statistics 2024<\/a><\/li>\n<p>\n<\/ul>\n<p><\/p>\n<p>By embedding intent into every step\u2014from research to publishing\u2014you\u2019ll create a content ecosystem that Google loves and users trust. Start mapping your existing assets today, fill the gaps with purpose\u2011driven pieces, and watch rankings, engagement, and revenue climb together.<\/p>\n<p>[ad_2]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad_1] In today\u2019s crowded digital landscape, publishing more content isn\u2019t enough. Google and AI\u2011powered search engines reward pages that answer the real questions behind a user\u2019s query. That\u2019s why a content strategy based on user intent has become the cornerstone of modern SEO. When you align every blog post, landing page, and video with the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[520],"tags":[511,370,983,513,436,305],"class_list":["post-1275","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-core-seo","tag-based","tag-content","tag-content-strategy-based-on-user-intent","tag-intent","tag-strategy","tag-user"],"_links":{"self":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/1275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/comments?post=1275"}],"version-history":[{"count":0,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/posts\/1275\/revisions"}],"wp:attachment":[{"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/media?parent=1275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/categories?post=1275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vebnox.com\/blog\/wp-json\/wp\/v2\/tags?post=1275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}