Credibility building for agencies
Imagine you need someone to fix your car. You have two options. One is a mechanic who works in a fancy garage, has lots of certificates on the wall, and…
Credibility through storytelling
Let’s Talk About Why People Don’t Believe You Yet Last week I tried to convince my neighbor to switch to my grocery store. I told her, “It’s cheaper, has better…
Credibility mistakes to avoid
You know that sinking feeling when you ask a friend to hold your spot in line at the coffee shop, and when you get back they’ve left? Or when you…